Throughout the career of any artist, the need to talk about your art is always present. Gallerists and curators will want to know why they should work with you, clients will want to know the story behind the art and how your aesthetic fits with what they want, even friends at dinner parties will want a glimpse into what it…
There was a time when art could only be sold in galleries and art exhibitions. Today, with the adoption of digital technology and the internet it’s become a lot easier for aspiring artists to showcase their talent to audiences. The majority of artists now rely on the internet and its modern tools to display and promote their creations. Not only…
Art fairs and exhibitions are all staged where an audience can interact with the artists, displays and presentations. Today, the internet has become more important as a prime place for targeting audiences. Given the global COVID-19 pandemic, it has become an even more perfect means for artists to showcase their work online. Going online gives artists and galleries the opportunity…
Creating art feels right. Yet promoting art can sometimes be a real hurdle for an artist. Whether you like it or not, promoting your art is how you will survive as an artist, especially if you completely rely on it financially. Circumstances and challenges can bring multiple solutions to different problems, so if the market is quiet for your art…
As a talented artist, you have to not only produce captivating art, but also promote it. Your goal might revolve around creating and leaving a mark on the world. But focusing on this alone won’t help in informing other people in the world of art about your work. Ensuring that your work reaches your target audience and potential buyers is…
In fact, you do not need to know too much. It’s easy and can be very rewarding. To start an art journal you do not need any clear instructions and guides. This is not the process of building an airplane — it is the free flight of your creativity, thoughts, ideas, and talent transferred to paper. However, if you still…
Whether a seasoned gallery owner or you’ve just opened your first art gallery, finding, attracting and keeping talented creators can be a challenge. How can you attract the attention of well-known artists and interest them in showcasing their work in your gallery? Consider taking these steps to make the initial contact and a memorable first impression. Call in the existing…
Founding a successful, esteemed art gallery is always a challenge, both for experienced art dealers and first-time entrepreneurs. Between the hunt for funding, promoting your new exhibition space, and attracting seasoned artists and art-literate audiences, a lot can fall through the cracks, making your venture lose money and respect rather than acquire them. Bear in mind that both artists and…
On the journey to becoming a successful artist-entrepreneur, you must change the way you think. The art business is similar to most other forms of business in that it requires planning, implementation, and a goal-oriented mindset. Most advice will direct you towards these points, though often regard the goal-oriented mindset as of less importance than the former two. If you…
In life, some people have a certain “je ne sais quoi” that lights up a room and puts a smile on peoples’ faces. Artist Jackie Fuchs is one of those people. She has the ability to captivate those around her by creating a palpable energy. One would think Jackie has been an artist all her life, yet her career as…
