Marketing Tips

7 Top Tools to Make Stunning Gifs and Images for Social Media

Artists know they need to represent themselves with the best content going, but when you’re investing all your time in growing your practice it’s hard to prioritize social media. Yet in the high-stakes art world, digital visibility is essential to growing as a brand, so saving time on creating high-quality gifs and images for your social media is essential. We’ve…

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6 Tips for Artists to Engage Their Social Media Audience

Artists today have the opportunity to connect to their audience using social media. While the most important thing for an artist is the process of creation, it’s also important that the work reaches the desired audience. This is why artists use social media to engage with people who admire their art. But, what happens if you fail to get the…

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How to Write Art Descriptions That Will Sell Your Art

There was a time when art could only be sold in galleries and art exhibitions. Today, with the adoption of digital technology and the internet it’s become a lot easier for aspiring artists to showcase their talent to audiences. The majority of artists now rely on the internet and its modern tools to display and promote their creations. Not only…

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How to Maximize Traffic to Your Website and Blog

Art fairs and exhibitions are all staged where an audience can interact with the artists, displays and presentations. Today, the internet has become more important as a prime place for targeting audiences. Given the global COVID-19 pandemic, it has become an even more perfect means for artists to showcase their work online. Going online gives artists and galleries the opportunity…

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Everything About Writing Social Posts That Sell Art

Social networks have become a business tool, and their visual capabilities have become a great chance for artists to connect with their potential fans. And perhaps social networks, especially Instagram, can be the best place to begin your professional development and start earning an income from your art. However, you need to make sure that your posts not only consist…

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Make Your Art Gallery Marketing Strategy a Masterpiece on Instagram

If you want to share your art gallery with the world digitally, you need a platform to do so. In a social media dense world, it can be difficult to narrow down the right site for you. Instagram is one of the best visual platforms out there, with its user-friendly features, photo editing capabilities, and not to mention, millions of…

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How Artists Can Make Strong Impressions and Forge Relationships with Galleries

You probably already know the basics of approaching a gallery. You have a solid portfolio of current work. You researched and targeted galleries that show relevant work. You polished your CV and artist statement. Everything has been prepared with care and you are ready to send it off and finally land representation from your target gallery. But, how can you…

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Demystify the Business of Art at Two Development Workshops

To achieve meaningful progress in any field, luck is not enough. You also have to hone your skills and acquire new expertise if you wish to succeed over the long term. It’s no different for visual artists. To earn a sustainable living from their creativity, they need experience and knowledge—and not just in the area of artistic technique. Like other…

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