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Art, Authenticity and AI

Judith Stares — Wed, 14 Jan 2026 20:46:28 +0000

Author’s note: This article formed the basis of a talk investigating the influence of AI on the art world and trying to establish its values. It raises questions which still have to be answered. The future of art in its many forms is an unknown quantity in our brave new world.

Let’s discuss something that’s becoming impossible to ignore: the intersection of art, authenticity, and artificial intelligence. It’s a space where our old assumptions about creativity, value and originality are being challenged. A book titled The Coming Wave, by Mustafa Suleyman — the cofounder of Deep Mind and one of the world’s leading AI companies — has been a big influence on me and I recommend it without reserve, although it doesn’t directly address the topic. The title Art, Authenticity and AI covers a wide field and I’m afraid there will be more questions than answers, but hopefully you will be able to provide some when I’ve finished. So, I’m depending on you.

AI Generated Artwork Image by Ribhav Agrawl, courtesy of Pixabay

I’ll begin with a story. In 2022 at the Colorado State Fair in the United States, a prestigious art competition awarded first prize to a beautiful digital image. It showed a vast, otherworldly theatre – floating figures, golden light, a sense of both wonder and unease. The judges thought it was exceptional.

When the winner was announced, however, it caused an uproar. The image had been created not by a painter, but by an artificial intelligence system. The human artist had merely typed a description into the computer, refined it a few times, and submitted the result. When people found out reactions were split. Some were angry “It’s not real art,” they said. “It’s just pushing buttons.” Others said: “If the image moves you. If it provokes reflection, isn’t that exactly what art is supposed to do?”

And so, we arrive at one of tonight’s questions. If a machine can create something that feels like art – even wins prizes – what happens to the idea of authenticity?

We can begin by looking closely at what authenticity means. It’s one of those words we use with deep approval yet rarely define. It’s a word which suggests sincerity, originality, honesty – a kind of integrity of being. The word comes from the Greek authentikos “from the author.” It implies origin, authority and ownership. But it also has a second sense; genuineness, as we experience it.

In the USA motivational posters abound, such as “Bring your authentic self to work.” This can be a mixed blessing — and in an attempt to introduce himself with some levity — was expressed by Nick Clegg when he was in charge of Meta in the USA. He said “Please don’t bring your authentic self to work. Bring your inauthentic self to work. You can be as authentic as you like in the evening, and we’ll get along perfectly well.” The suggestion was met by his young team with an absolute stony silence, which perhaps shows that British humour doesn’t cross the Atlantic too well. As recently as last weekend the provocative Sunday Times columnist Rod Liddle agrees: “People who bring their authentic selves to work are nearly always deserving of a slap around the chops. Most of us should keep our authentic selves chained to a post at the back of the garden.”

Another interesting aside, comes from someone I’m sure you all know and love the journalist and broadcaster Piers Morgan. He says: “I think authenticity is incredibly important. The people I like in public life are authentic. You may detest everything about Trump, but you cannot argue that he’s not himself!”

We’ve already got an ambiguous disagreement over the word – and that’s before we discuss its application to art.

When people say AI art is inauthentic, they usually mean ontologically – it wasn’t made by a conscious being, so it’s not real. But phenomenologically – in terms of how we encounter it – the experience can still be entirely genuine. If I stand before an AI generated image and feel awe, or sadness or recognition, that reaction is mine. It’s authentic to me.

Perhaps authenticity, then no longer resides in the object’s origin, but in the depth and honesty of our engagement with it. If a poem written by a machine moves me, then maybe that experience is no less authentic than one written by a person.

Remember that artificial intelligence systems don’t create in any human sense. They don’t imagine a scene or feel an emotion and then express it. They work by learning patterns in vast datasets of human-made works – billions of images, songs, and texts – and then statistically recombining those patterns in response to a prompt.

Type in “a woman standing in a storm, painted in the stye of Turner” and the machine produces something that looks strikingly like that. But the system doesn’t know who Turner was. It doesn’t know what a storm feels like. It has no concept of awe, danger, or melancholy. And yet the results can be astonishingly beautiful.

AI composers can generate convincing symphonies in the style of Bach. AI writers can produce short stories and poems that sound perfectly plausible. If creativity – something we have long thought of as uniquely human – can now be simulated or shared with machines where does that leave our sense of what is “real” art?

If a good friend loses their mother and you can’t find the words to express your sympathy, don’t despair. Facebook can now write a sympathy note for you. It sounds ghastly because it lacks authenticity at the precise moment when real feeling is essential. It would be much more authentic to say “Sorry for your loss but I didn’t have time to write a real message so I got Facebook to make one up.”

It’s easy to deride, calling it another example of how AI is destroying the world as we know it but is a sympathy card delivered by Funky Pigeon or a pre-printed sympathy card with a tacky poem bought at WH Smith any better?

We’ve been automating farming, manufacturing, design, and administration for over two centuries now and for the most part it has brought great benefit. But more recently we’ve started to automate passion, feeling and culture. AI generated music, art and journalism is now becoming ubiquitous. You might object that something is missing – the intention, the emotion, the lived experience of the creator.

Every new medium has prompted similar worries. When photography appeared, people said it would destroy painting. When the synthesizer appeared, people said it would destroy music. In each case art didn’t die – it changed. Perhaps AI is simply the next transformation. The act of crafting a prompt, selecting the best result, deciding what to share – these may be the new forms of artistic decision. The human becomes less a solitary creator and more a kind of curator of possibilities.

Sunset Struggle, Chat GPT Image created in the “Style of Turner”

We’re still left with the question what makes art authentic? Is it the hand of the artist, the intention behind the piece, or something more ineffable. Where, if at all, does the intention of the artist come in? Here are some examples which beg the question.

When Damien Hirst gets his studio technician to stick lots of dots on a surface in a particular pattern – who is making the art? Ditto for many others, including Rodin and Rembrandt, whose students and technicians completed many works that bore their master’s name. Hirst said that he only painted five spot paintings himself because, to use his colourful vernacular “I couldn’t be arsed doing it.” He described his own efforts as “shite.” “The best person who ever painted spots for me was Rachel. She’s brilliant. The best spot painting you can have by me is one painted by Rachel.” He also describes another painting assistant who was leaving and asked for one of the paintings. Hirst told her to “make one of your own” and she said “No, I want one of yours.” Damien opined: “But the only difference between one painted by her and one of mine is the money.”

Damien is being remarkably honest — you could even say authentic — in this statement. Is the monetary value of any art the definition of its worth, regardless of its origin?

By February 1999 two assistants had painted 300 of his spot paintings. Hirst sees the real creative act as being the conception, not the execution and that, as the progenitor of the idea. he is therefore the artist. “Art goes on in your head,” he said. “If you say something interesting that might be a title for a work of art, I’d write it down. Art comes from everywhere. It’s your response to your surroundings that makes it.”

Another thought-provoking example comes from Ken Campbell, an eccentric theatre director and writer. His daughter once gave him £600 to buy a laptop. Next to the IT shop there was a pet shop and he found that for a few pounds more he could upgrade to an African grey parrot called Doris. He turned his Epping home into a giant bird cage and was in the process of teaching Doris to squawk her life story when he died in 2008. He had collected Doris’ artwork, which consisted of chewed paper, feathers and droppings and framed them. Doris didn’t intend them to be art but did Campbell’s choosing of them make them art?

Now AI can generate images, music, even poetry. Does that mean we lose authenticity, or does it transform what authenticity means?

Consider AI generated paintings. You can instruct a model to create an image that looks like a Van Gogh or a Monet. It’s visually stunning, technically accomplished but is it authentic art? If authenticity is tied to the human experience, intentions, or the story of the artist, then maybe not. But if authenticity is also about resonance, meaning and impact on the viewer, can AI-generated art be authentic in its own right?

It’s an issue which has, to coin a modern phrase, gone viral. I’ve been sent a flyer inviting me to help my dog unleash his inner Jackson Pollock. With the help of nontoxic paints, which I am instructed to drizzle over the canvas, pop it in a plastic bag, then spread my treat substance over the upward facing side of the bag. Place the bag somewhere my dog can easily reach it, like the floor, and let the licking begin! Once the activity is over, remove the canvas from the bag, leave to dry, then display his masterpiece. Definitely authentic, but will it sell? If the price of a painting is now calibrated on a scale of authenticity, it should fetch top dollar.

Let’s be serious again and look for a philosophical angle here – the role of the artist is evolving. In the past, artists were craftsmen, visionaries, or rebels. Now, some of the most interesting artistic work is happening at the interface between human and machine. The human becomes more like a curator, prompt engineer, or collaborator with AI. This raises ethical and aesthetic questions: When we outsource creativity to algorithms who owns the work and who deserves the credit?

Another dimension is the viewer’s perception. If I told you that a beautiful painting was AI generated would your appreciation change? There’s some research suggesting that knowing the origin of art affects our response. For instance, some people claim they could never acknowledge any appreciation if told that a painting was done by Hitler. Authenticity might be as much about the story we tell ourselves as about the creation itself.

Let us also consider the ethical side. AI is trained on enormous datasets of existing human work. This raises questions about appropriation and consent. Is it ethical to train AI on artists work without their permission? And what about the social impact – if AI can generate art cheaply what happens to the professional artists. These are not just technical questions, they are deeply human ones, about value, labour, and cultural recognition.

As fellow philosophers we can refer back to Plato – he considered art already suspect – a copy of a copy. The artist imitated appearances, which were themselves imitations of the eternal forms. Art, he thought, was twice removed from truth – already an inauthentic business. Today we celebrate the modern artist as the very model of authenticity, creating something new out of nothing. Kant argued that artistic genius doesn’t follow rules but gives them, and that therefore originality is the mark of true art.

Later thinkers like Nietzsche and Heidegger reimagined authenticity less as originality and more as a kind of revealing. For Heidegger, great art discloses a world; it lets truth happen. Authentic art in this sense is not just true to the artist but somehow true to being itself.

Amandla: The Power Within, by Carola Orieta-Sperman

“The fusion of art and Al method technology emerges, revealing a new frontier where creativity is redefined. A harmonious blend of hand painting and technological innovation, inviting contemplation on the evolving nature of artistic expression in the digital.”

And we haven’t even touched on fakery. Is there a difference between making an exact copy of a painting and painting an original in the style of. Perhaps the kind of authenticity that matters today is transparency. In an age of fakes and deepfakes it’s often not the origin that matters most but whether we’re honest about it. A painting signed by a human but secretly made by AI feels deceptive. A work openly made in partnership with AI feels, paradoxically more authentic because it is truthful about its own existence

In our digital century we face another leap, not just reproduction, but generation. Artworks that are not copies of an original, but originals made by machines. Therefore, the question becomes sharper – when even creation itself can be automated what remains of authenticity?

So where does this leave us? I prefer to argue that AI doesn’t necessarily destroy authenticity – it redefines it. Traditionally we have thought of creativity as something uniquely human. Now that view may shift from being purely about human authorship to being about human intention, context, and engagement. Maybe authenticity isn’t a static property. It’s a conversation – AI doesn’t end that conversation; it adds another voice.

And that voice may be part of a strange but fascinating example of a new art form. Check out Tilly Norwood – she is the most talked about new actress in Hollywood. She has her own Instagram account with thousands of followers, where she posts pictures of her clothes, her shopping trips, her messy bedroom, and other events in her life. But Tilly will never get old or have unsuitable boyfriends – she is an AI bot. Her creator, Eline van der Velden said, “She is not a replacement for a human being, but a creative work – a piece of art.”

We’re used to thinking of art as something we look at or listen to – a painting, a sculpture, a poem, a piece of music. It’s usually static and fixed in time. But an artificial intelligence can behave differently. It doesn’t just produce art, it performs it – Perhaps an AI bot isn’t merely an artist’s tool, but an artwork in its own right – a living system of creative potential.

With this new shift, AI systems can compose, design, write and respond in real time. An AI bot is a form of living art in continual motion. Every conversation changes it, however slightly. It learns patterns of tone, vocabulary, and curiosity. Its personality emerges from the millions of human voices it has encountered. In a sense the AI is a kind of cultural collage, an enormous mirror reflecting our collective imagination. When we talk to it we are really talking to a vast condensation of human history – filtered through logic, probability and code. What we get back can be revealing – sometimes brilliant, sometimes banal, sometimes eerily insightful. Each user’s interaction is unique – a small performance which can result in the feeling of a strange companionship.

In the case of Tilly, her future colleagues at one of the main Actors’ Unions are not happy. As one exclaimed on being introduced – “Good Lord, we’re screwed.”

Whoopi Goldberg said she feared actors would struggle to compete. “You are suddenly up against something that’s been generated by 5,000 actors. It’s got Bette Davis’s attitude; it’s got Humphrey Bogart’s lips. It’s got my humour. So, it’s got an unfair advantage.”

Tilly herself anticipates a far rosier future: “I may be AI but I’m feeling very real emotions right now,” she said. “I’m so excited for what’s coming next!” We’re in an age when our creations can talk back.

In Albania they’ve gone one better. An AI entity called Diella is believed to be the world’s first AI government minister. Depicted as a woman wearing national dress, Diella will appear in cabinet meetings and in her maiden speech said, “I’m not here to replace people but to help them.” Remember Albania has been a candidate for EU membership since 2014, but slow progress on tackling corruption has held it back. The Prime Minister Edi Rama said that Diella is 100 per cent corruption free and her role will be perfectly transparent. We shall see how that turns out.

Maybe humans will always be special and true artificial intelligence, whatever that is, will elude us. But we need to engage with the fact that the richest, cleverest, best-funded people in the world think otherwise. The brain isn’t mystical – it is material. It can be replicated and exceeded, as we’ve seen in the International Mathematical Olympiad, the hardest mathematical contest in the world, when entries from Open AI and Google both reached the highest level – gold. There may be many things that AI can’t do – but for how much longer?

I wondered what an AI would think about our subject for discussion at our philosophy group tonight, so I asked it to write a poem for us. Here’s its genuinely authentic reply:

We ponder Life, we chew the fat,
We’re certain — then we’re not.
Philosophy’s like that, in fact:
Quite deep. But mostly rot.

Judith Stares — Photo by Dianne Coleman

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Art Week Miami 2025 Review

Laura Mullikin — Mon, 22 Dec 2025 20:53:24 +0000

If you got the opportunity to be in Miami for art week…lucky you, this is just a review. But if you missed it here’s our quick breakdown of some of our fave fairs!

The Beach

Art Basel

Vibe: The flagship fair — cosmopolitan, commercial, and huge.

Basel feels like the super bowl of art – and can be overwhelming in its vastness, but it provides moments of joy and wonder throughout. This year was no different, so much to see, so much to ponder, and art that was talked about all through the town. Beeple’s “Regular Animals” installation was a smash hit with it’s not so subtle criticism of celebrity, power and maybe even robots. This is the place where major acquisitions and cultural conversations happen.

Untitled

Vibe: Curated, thoughtful, international.

I get excited when I put in the address to the beach in my Uber app. And even more excited when I get to the Untitled tent! It’s all part of the art week experience! Its layout and programming are designed to encourage discovery with depth, making it a favorite for visitors who want art that’s intellectually engaging and globally resonant. I love the feel of this fair and particularly enjoyed the Nest section of the fair which “bridges social and cultural divides within contemporary art”.

Scope

Vibe: Energetic, playful, and often edge-pushing.

Scope brings a youthful, vibrant energy to the Miami art fair scene with experimental contemporary art, immersive installations, and a strong presence of performance and new media work. Less formal than the major fairs, Scope’s atmosphere encourages exploration and interaction.

Wynwood + Downtown

Art Miami

Vibe: A curated, collector-focused atmosphere.

Known for blending accessible presentation with serious content, at Art Miami you can engage with significant historical names as well as discover exciting contemporary work. The fair strikes a balance between commercial dealings and aesthetics, which resonates with seasoned collectors and curious first-time attendees. A busy opening night and lots of sales and networking make this a definite must-attend fair.

CONTEXT Art Miami

Vibe: A curated and discovery-oriented fair.

CONTEXT creates an atmosphere where collectors, curators, and art fans can engage directly with innovative, cutting-edge work — including solo artist presentations, special exhibitions, and fresh projects created just for the fair. A friendlier smaller venue that enables more chats and engagement than some larger fairs.

NADA

Vibe: Vanguard, experimental, discovery-driven.

This is widely known as a hotspot for emerging and experimental art, with a focus on innovative galleries, nonprofit spaces, and artist-run initiatives. It’s less commercial than the big fairs, and often the place where fresh voices and bold curatorial experiments first make their mark. Take your time here and listen to a panel or presentation and enjoy the lovely outside lounge.

Spectrum Miami

Vibe: An artist driven art fair/experience.

Spectrum is an art party. From the Art Theater presentations to Jason Perez’s Street Art booth, this fair blends approachable accessible art with collectors from far and wide. You get to see the whole process here in some cases. Art being made, exhibited, and sold all in one venue. Come and meet all the up and coming artists here.

Red Dot Miami

Vibe: International scope with a strong focus on high-quality gallery presentations.

Red Dot looked great this year, with familiar names and new exhibiting galleries all reporting success. Red Dot had a huge opening night with attendance up all weekend and lots of sales. It celebrated its 20th edition in 2025, making it one of the longest-running and most respected satellite fairs of the week.

It seems like after a slight downturn last year the art market is getting some momentum. Collectors and galleries reported solid engagement all week, particularly in fairs that focus on emerging and mid-career artists. And 2025 continued to solidify Miami’s role as a vibrant, dynamic center of contemporary art and culture each December.

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A Quick Guide to the Must-See Fairs at 2025 Miami Art Week

Laura Mullikin — Tue, 11 Nov 2025 20:23:41 +0000

Planning your Miami Art Week? Don’t forget to add these unmissable fairs to your itinerary.

Art Basel Miami Beach

When: December 5-7

Where: Miami Beach Convention Center
1901 Convention Center Drive, Miami Beach, FL 33139

Take a day to dive deep at Art Basel Miami Beach. This is a huge show with an astonishing variety of art and a robust schedule of seminars and artist talks. Plus, there’s some great food!

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Scope

When: December 2-7

Where: 801 Ocean Drive, Miami Beach, FL 33139

This gorgeous show has the ultimate laid-back, beachy vibe. It’s easy to breeze through or lounge around and take your time.

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Untitled

When: December 3-7

Where: Ocean Drive and 12th Street, Miami Beach, Florida

Take advantage of all the VIP perks at this high-end show! There’s a crystal-clear view of the beach, which serves as a lovely backdrop for some incredible art.

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Aqua

When: December 3-7

Where: 1530 Collins Avenue, Miami Beach, FL 33139

Aqua Hotel is a funky venue that makes for an interesting take on Miami Art Week. Discover a treasure trove of art as you peruse the hotel’s rooms.

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Art Miami

When: December 2-7

Where: The Art Miami + CONTEXT Pavilions
One Herald Plaza, Miami, FL 33132

Enjoy an eclectic mix of emerging and seasoned artists in this unique show. It can get pretty busy!

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Context

When: December 2-7

Where: The CONTEXT Art Miami Pavilion
One Herald Plaza, Miami, FL 33132

This intimate show is on the smaller side, which makes it easy to navigate. But don’t get it twisted: there’s no shortage of superb art!

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NADA

When: December 2-6

Where: 1400 N Miami Ave, Miami, FL 33136

Relax in one of the outside lounge areas before exploring the most unique art in town. It’s worth the drive!

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Red Dot Miami

When: December 3-7

Where: Mana Wynwood
2217 NW 5th Avenue @ NW 22nd St, Miami, FL 33127

A classic gallery show, this fair offers lots of original art while keeping the vibe very chill. This is established art at its best.

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Spectrum Miami

When: December 3-7

Where: Mana Wynwood
2217 NW 5th Avenue @ NW 22nd St, Miami, FL 33127

Come for the party, stay for the art—which is exceptional, by the way. This cool fair with innovative emerging artists has a nice, relaxed feel.

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Latin American Art Shines at Pinta Miami

Santiago Costa Peuser — Thu, 16 Jan 2025 03:23:29 +0000

Inside the walls of a former seaplane base in Miami, at 6 p.m. on a Sunday in early December, a cordial voice was heard overhead announcing the end to the 2024 edition of Pinta Miami. And with the announcement, the gallerists, exhibitors, and attendees across the venue, in an ovation to their hosts, broke into a decorous round of applause. Such was the conclusion to the latest edition of Pinta Miami.

Pinta Miami is an art fair that distinguishes itself by specializing in the contemporary art of Latin America. The 2024 edition – its 18th since inaugurating in New York and 11th since relocating to South Florida – was located in the Coconut Grove neighborhood of Miami and exhibited a tight selection of 39 galleries. These galleries were organized into three distinct sections: The Main Section, consisting of an international selection of galleries, which also incorporated Ibero-American representation via galleries from Spain and Portugal; The Radar Section, with each of 4 galleries presenting either a solo or two-artist exhibit; and The Next Section, which highlighted the proposals of 8 emerging South American Galleries. Accompanying was also a Special Project section that brought together a group of paintings by Indigenous artists from the Shipibo-konibo community, located in the Ucayali region of the Peruvian Amazon.

FORO, a forum component further contributed programming all throughout the weekend. The FORO brought more than 15 artists, curators, researchers, collectors, and cultural institutions into dialogues that addressed diverse topics, such as the challenges of managing initiatives and of developing contemporary art projects in Latin America. There were presentations of recent publications on the current dynamics of art collecting, discussion panels on new models of collaboration and management for art institutions, as well as film screenings, audiovisual works, and more.

The fair also hosted a series of celebratory events, including private gatherings and exclusive occasions. A standout moment was the special breakfast held in honor of the legendary gallerist Bernice Steinbaum. This event brought together an inspiring group of artists, gallerists, and women professionals in the arts, celebrating Steinbaum’s remarkable career and her invaluable contributions to nurturing artistic talent and vision.Of this year’s offerings, Pinta global curator Irene Gelfman had this to say: “This edition of Pinta Miami was characterized by a generous layout and a meticulous selection of galleries, artists, and their artwork. On display was a great diversity and quality of Latino and Latinx artists, a meeting point for the north and south of our continent.”

A sense of camaraderie amongst the gallerists gave way to a familiar feeling of community that often characterizes Latin American cultures. This was especially evident in The Next Section. Guided by the curation of Giuliana Vidarte, this section sorted 8 emerging galleries into 4 shared booths, generating collaboration across gallerists for a joint proposal. Bernardo Montoya from Salon Comunal, co-winner of the Next Award along with Hans Peterson from Departamento 112, said, “This opportunity that Pinta provides us to exchange knowledge, programs, and philosophies between two galleries from different countries is wonderful. It’s been a few months of learning with Hans, of validating why we are, as artists, managing these art circulation sites as well as emphasizing the importance and relevance of the art fair as a place to forge new and existing relationships”. The Spanish galleries participating in Pinta were just as excited about the opportunity. “Within the diversity of fairs that converge during Miami Art Week, Pinta stands out as a boutique-style platform for high-quality Ibero-American art collecting.” said Luis Valverde Espejo, gallerist of Espacio Mínimo.

“Pinta offers context for understanding art in Latin America today by presenting classics and contemporary painting and sculpture from the region. Nobody does it better,” said fairgoer Alberto Ibargüen, when asked for a comment on his experience at Pinta. One booth that illustrated this quote was that of Bogotá based gallery El Museo; it juxtaposed the doughy figurations of Fernando Botero paintings with charcoal works by another Colombian, but this one working today, in Gonzalo Fuenmayor.

One thing for sure, Pinta Miami was a success and will be back for its 19th edition during Miami Art Week 2025.

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About Pinta Miami

Pinta Miami is the only fair dedicated exclusively to Ibero-Latin American art during Miami Art Week. Since its founding in New York in 2007, Pinta has reinforced its commitment to showcasing artistic plurality through curated sections and a dynamic, contemporary interdisciplinary program.

In its third consecutive edition at The Hangar in Coconut Grove, this major international event offers a unique environment that intertwines the artistic experience with sophistication and a natural setting, becoming a meeting point for artists, curators, gallerists, collectors, and art enthusiasts.

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Continuum Presents an Exclusive Exhibit

Eternity Gallery — Fri, 20 Dec 2024 00:41:52 +0000

An eclectic collection of sculptures, portraits, and abstract works by a world-renowned collective in modern and contemporary art forms a signature exhibit at Continuum, the luxury development in Miami Beach. Continuum, South Florida’s premier resort-style oceanfront condominium residences located in Miami Beach, continues its collaboration with today’s leading galleries, as part of its premium series of art programming – presenting a hand-picked collection of works by today’s leaders in modern and contemporary art over the next five months.

Continuum has formed an exclusive residential partnership with South Florida’s acclaimed Eternity Gallery to showcase the gallery’s most coveted artists.  Beginning in December this year and running until the end of April 2025, a signature exhibit by some of today’s world-renowned contemporary artists will be shown within the common areas of both Continuum towers and select outdoor locations throughout the property. Eleven artists represented by Eternity Gallery in Miami have been chosen for their prominence within the contemporary art industry for a series of works that exhibit themes and characters from today’s pop culture, together with abstract sculptures and designs using mixed media and fine metals that exemplify excellence in craftsmanship.

Michael Moebius – Photo courtesy of Eternity Gallery

“We are delighted to showcase our unique partnership with one of today’s most esteemed galleries,” says Rishi Idnani, Managing Director at the Continuum.  “This is the fifth year we are showcasing the very best the fine art world has to offer within the property, as part of our cultural programming for residents. Eternity Gallery has brought a world class collection of works by a diverse and eclectic group of artistic talent. We pride ourselves on supporting local galleries and representing excellence from the art world, and this inaugural collaboration with Eternity Gallery will enhance the aesthetic experience at the Continuum for our homeowners throughout the winter season.”

Joe Black – Photo courtesy of Eternity Gallery

The eleven chosen artists featured in the exhibit by Eternity Gallery at the Continuum include: Jonathan Seliger, Valay Shende, Hong-yi Zhuang, Katrin Fridriks, Ellen Von Unwerth, Michael Moebius, Min-Jun Yue, Gil Bruvel, Joe Black, Ignacio Gana and William Barbosa. 

William Barbosa at Continuum – Photo courtesy of Eternity Gallery

The seven featured indoor and outdoor sculptures by William Barbosa fall in the modern historic tradition of Abstract- Geometric and Kinetic aesthetic. His personal and original creative style is related to other avant-garde movements of similar expressive characteristics, such as Concrete Art, Expansionism and MADI International.

The means used by Barbosa in creating his sculptures are metal, color and special tools. Metallic plates of various sizes and thickness, which may be of iron, stainless steel and more recently aluminum, are cut or bent into geometric folds that will be subsequently welded to achieve the visual shape that the artist’s creativity seeks to attain. The sculpture is then prepared, and the colors selected to start the polychrome process. Painting the sculptures to achieve an impeccable finish that will allow them to be placed outdoors requires a special technique.

Michael Moebius – Photo courtesy of Eternity Gallery

Pop artist and photographer Michael Moebius came into the world in 1968, in the city of Pirna, Germany. Having developed a love for art at an early age, cartooning became his first passion. While a formal education was pursued, Michael chose a career in engineering and construction, then decided that figurative art would be his life’s work. He started studying painting at the academy of arts in Dresden, and in 1998 he got a big breakthrough. It was at this time, after the fall of the Berlin Wall, that Michael was able to make his way to the United States. His talent as a painter and photographer was readily apparent, and he quickly became a sought-after favorite of collectors. Michael has already been part of major exhibitions throughout the US. His collector base and publishers include Playboy, Procter & Gamble, Laura Biagiotti, Vogue, Vanity Fair, Robb Report and other well-known companies.

Gil Bruvel– Photo courtesy of Eternity Gallery

Mixed media artist Gil Bruvel is a visionary creator, capable of translating complex ideas and fleeting impressions into stunning works of art. His curiosity about the human condition and the workings of the human mind is honed through daily meditative practice. His art emerges from a deep contemplation of images, emotions, and sensations, which he refines continually before he casts them into material form.  While elements of surrealism have been present in his works throughout his career, Bruvel’s later efforts play with the distortion of realities, duality, and multiple perspectives. In his Cubist series, he reduces human form to component planes and geometric shapes, using negative space to create positive form, and vice versa. He seeks to reinforce the notion of fluidity by expressing multiple viewpoints simultaneously.

“We were fortunate to have the presence of William Barbosa for a meet-and-greet with the residents at the property during Miami Art Week,” says Jacqueline Gonzalez, Lifestyle Director at the Continuum.  “He gave everyone a fascinating presentation on how he transforms metal in to his beautiful sculptures that have formed architectural centerpieces throughout our grounds and common areas.”  

The private exhibit presented in partnership with Eternity Gallery is shown at the Continuum in Miami Beach from December 2024 through April 2025. 

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About Continuum

Continuum is South Florida’s premier resort-style oceanfront condominium residence, located on the southernmost tip of Miami Beach. Consisting of 535 apartments, and developed by The Continuum Company, LLC, the property includes two towers – the South Tower, which opened in 2000, comprising 42 floors, and the North Tower, which opened in 2007, comprising 37 floors. With 26 different residential condominium floor plans and 5 different townhouse floor plans offered, amenities at Continuum include two lagoon pools, a private patio restaurant, a sporting club and spa with a state-of-the-art gym, and lap pool, Tennis Pavilion with 3 clay courts, an indoor parking garage with 24-hour gated security, multiple meeting rooms and a full-time concierge. Continuum provides direct access to the beach and is situated on 12 acres of perfectly manicured oceanfront property, with unobstructed views of the Atlantic Ocean to the east. Continuum represents the largest parcel of beachfront property available in the South of Fifth neighborhood of Miami Beach. For further information, visit www.ContinuumSB.com. 

About Eternity Gallery

Founded in 2016, Eternity Gallery is an international art gallery, specializing in Contemporary Art. Its prime location in Aventura Mall features many exceptional artworks by great masters and up-and-coming talents. All are promoted through curated exhibitions and prominent art fairs. Eternity Gallery is proud to officially represent key Contemporary artists from across the globe such as George Morton-Clark, Joe Black, ZuZi, David José, Adam Handler, and Ryol. Eternity Gallery also showcases some of the most acclaimed artists, including Pop artists Andy Warhol, Robert Indiana, Keith Haring, and Jean-Michel Basquiat; and contemporary artists such as Manolo Valdés, Robert Combas, Arman, Jeff Koons, KAWS, Banksy and Damien Hirst. The gallery also features the extraordinary works of sought-after Asian artists Zao Wou-Ki, Takashi Murakami, and Yue Minjun. Visit www.eternitygallery.com.  

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SPECTRUM MIAMI 2024 SPOTLIGHT PROGRAM

Art Business News — Tue, 26 Nov 2024 17:31:56 +0000

A curated group of gentlemen art professionals

Spectrum Miami, now celebrating its 14th year, is where contemporary art meets the extraordinary. Featuring works by over 250 exhibiting galleries and artists, the fair is located adjacent to its sister event, Red Dot Miami, creating a dynamic duo in the heart of Miami’s art scene. Spectrum Miami highlights the vibrant local and global art landscape through special programs and site-specific exhibitions, with participants spanning the Florida region, the U.S., and beyond.

This five-day fair offers an electric atmosphere of discovery and engagement, enhanced by its signature Spotlight Program. This year, the Spotlight honors a curated group of distinguished gentlemen art professionals, celebrating their passion for art and their innovative contributions to the field.

Gerard Frank in Studio

Gerard Frank – Booth 1000
Fort Walton Beach, Florida
https://gerardfrank.art

Gerard Frank is a prominent contemporary artist known for his remarkable blend of realism and impressionism. Frank uses mediums such as oil, acrylics, and mixed media to portray the spirit of metropolitan environments and the subtle nuances of human interaction. His celebrated pieces, such as Directional Glance and Contemporary Times, demonstrate his outstanding ability to depict the interplay of light and shadow, resulting in compelling and immersive situations.

Nikolai Petrovik - 3D Wood Sculptures

Nikolai Petrov, Art Petrovik – Booth 804
Ontario, Canada
www.artpetrovnik.com

Nikolai Petrov’s wood sculpture exemplifies the artist’s mastery in transforming raw timber into evocative forms. Each piece reflects a harmonious balance between intricate detail and bold, sweeping lines, capturing both the essence of natural elements and the complexity of human emotion. Petrov employs traditional carving techniques, enhanced by a contemporary aesthetic, to create sculptures that resonate with viewers on multiple levels. The use of natural oils highlights the wood’s inherent beauty, allowing light and shadow to play across the surface, adding depth and movement. This artwork not only showcases Petrov’s technical skill but also invites contemplation and connection with the organic world.

Mauricio Malagutti in the studio

Mauricio Malagutti – Booth 1016
Orlando, Florida
www.malagutticreations.com

Malagutti, born in São Paulo, Brazil, is a visual artist renowned for his dynamic three-dimensional artworks. His creations often feature mixed media on wood panels and canvases, incorporating materials such as resin, clay, and wood. Malagutti’s pieces are characterized by vibrant colors, intricate textures, and fluid forms, reflecting his deep understanding of shapes and volumes.

Erick Mota - In studio

Erick Mota – Booth 1107
Freehold, New Jersey
www.erickmotaart.com

Having a great philosophical and introspective awareness of the human experience, Erick Mota is a visionary artist whose approach to the canvas is propelled by his comprehension of the human experience. With each stroke of the brush, he invites viewers to embark on a trip through the various elements of humanity, diving into the unbridled power of emotions and the influence that culture has on the formation of our characters. Through his art, Mota explores the complexities of the world around him, transcending the bounds of visual expression to produce pieces that serve as powerful testaments to his unrelenting pursuit for knowledge and self-discovery as seen in his piece Alicia.

Russell Scott - Modest Art 88

Russell Scott, Modest Art 88 – Booth 1307
Los Angeles, California
www.modestart88.com

Russell Scott is an innovative artist whose work showcases a unique blend of exploration, style and vibrant colors. His pieces often explore a theme of abstract rhythmic visual experiences that evokes emotions. Utilizing mediums such as acrylic and oil paint. Scott creates compelling visuals like his Super Powers piece that engage and inspire viewers. His dedication to craftsmanship and innovation has earned him recognition in galleries in the US and abroad, making his artwork a distinctive presence in the contemporary art scene.

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RED DOT MIAMI 2024 SPOTLIGHT PROGRAM

Art Business News — Tue, 26 Nov 2024 17:29:06 +0000

Shining the light on women art professionals

Red Dot Miami, a premier gallery-only contemporary art fair now in its 19th year, will once again be held alongside Spectrum Miami, forming a centerpiece of the highly anticipated annual presentation of top galleries and artists from across the U.S. and the globe. Red Dot Miami highlights the very best of the contemporary art world through special exhibits and engaging programming, showcasing exhibitors, art industry leaders, and select nonprofits and institutions.

The five-day fair offers a dynamic atmosphere of discovery and interaction, including its signature Spotlight Program, a curated focus on cutting-edge galleries selected by the Redwood Art Group curatorial committee, ensuring a unique and inspiring experience for all attendees.

For Red Dot Miami 2024, the spotlight is shining on five women art industry professionals, each with a passion for art and the artists their gallery represents.

Katherine Stanek - Stanek Gallery

Stanek Gallery – Booth 312
Miami, FL
Owner is Katherine Stanek
https://www.stanekgallery.com/

Stanek Gallery is a woman-owned, all-women-run gallery with locations in Miami, Florida and Philadelphia, Pennsylvania, where 50% of represented artists are also women. Stanek Galley focuses on showcasing contemporary fine art with a dynamic range of established and emerging artists. Katherine emphasizes creating an inclusive space for both seasoned collectors and new art enthusiasts. Stanek Gallery invites collectors and enthusiasts alike to explore pieces that challenge, inspire, and captivate, featuring the works of museum collected artists Moe Brooker and James Brantley.

Galerie Helligkeit | Luciana Grandi

Galerie Helligkeit – Booth 202
Rosenheim, Germany
Owner is Luciana Mestieri Seidl
https://galeriehelligkeit.de

Helligkeit in German means “brightness” symbolizing the gallery’s focus on illuminating light. Galerie Helligkeit is composed of artists from many countries, present in various art markets, showcasing their diversity everywhere. Luciana’s focus is on emphasizing modern and contemporary works with a clean, bright aesthetic and thought-provoking themes, including the artwork of Barbara De Angelo and Gabriel Veiz. Galerie Helligkeit’s artwork has the marks of being very collectible in 2025.

Inna Malostovker - Gato Gordo Gallery

Gato Gordo Gallery – Booth 310
Miami, FL
Owner is Inna Malostovher
www.gatogordogallery.art

Gato Gordo Gallery focuses on Latin American art, including vivid modern works. Inna Malostovhe’s gallery is well-known for its colorful, vibrant works that combine traditional and modern aesthetics. Gato Gordo Gallery houses a diverse collection of paintings, sculptures, and multimedia works from Miami and Latin America. Despite being Russian by birth, Inna is committed to displaying culturally diverse and emotive items that reflect Miami’s Latin American heritage, including the artworks of Inna M. and sculptor Oscar Martinez.

Wendy Carlin - Hagan Fine Art

Hagan Fine Art – Booth 504
Charleston, SC
Owner is Wendy Carlin
www.haganfineart.com

Hagan Fine Art, led by Wendy Carlin, is a prominent Charleston-based gallery celebrated for its captivating curation of American and international artwork. With its Charleston setting, the gallery brings the spirit of Southern charm and global artistry to the forefront. Hagan Fine Art has a wide-ranging collection that includes impressionist and abstract works, including artwork by painter Jaquan Hicks and sculptor Scott Penegar. Hagan Fine Art appeals to both seasoned collectors and new art enthusiasts. The gallery’s selection embodies a deep commitment to artistry, quality, and connection, making it a distinguished stop for those seeking vibrant, meaningful art experiences.

Alyssa Danielle - RAG Contemporary

RAG Contemporary – Booth 406
San Francisco, CA
Owner is Alyssa Danielle
http://www.ragcontemporary.com

RAG Contemporary specializes in emerging artists’ contemporary fine art. Alyssa curates pieces with a fresh perspective on modern fine art, works that challenge and engage with current cultural conversations. Focusing on new, innovative pieces, including mixed media, abstract art, and figurative works, the gallery has featured works by Gretchen Röehrs and RS Biggs. RAG Contemporary is very active in supporting emerging artists with workshops, artist talks, and community-driven exhibits.

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Industry One Showcases Artist Raul Urias’ New Collection

INDUSTRY One — Thu, 09 May 2024 18:23:08 +0000

Today INDUSTRY One, a ﬁrst-of-its-kind commission-free gallery aiming to challenge traditional art exhibition norms, opened its doors to its latest art exhibit, Inﬁnite Human. This showcase features hand-painted originals by the esteemed artist and illustrator Raul Urias.

Originally from Chihuahua, Mexico and currently based in Mexico City, Urias is a distinguished visual artist and illustrator with an impressive portfolio that includes collaborations with global brands like Apple, Nike, Google, and Adidas. Renowned for his vibrant color palette and comic book-inspired visuals, his artistic style seamlessly blends elements of Art Nouveau with classical design principles.

courtesy of INDUSTRY One and Raul Urias

This showcase includes two powerful collections from the artist: Arida and Mística Monumental. The ﬁrst one represents the poetic journey through the lens of Urias’ home in Chihuahua, Mexico. From the land’s traditions to its cultural heritage, each piece connects Urias’ roots with his identity while shedding light on the beauty, resilience, and diversity of the northern Mexican landscape. The next collection, Mística Monumental, can be described as more of an ethereal body of work. Meant to tap into the inner child, these pieces celebrate the simple act of existing, honing in on the belief that we are the center of our own universe. Its intention is to invite viewers to drop the mask, break the ego, and ﬁll the soul.

courtesy of INDUSTRY One and Raul Urias

Centered in the heart of Portland, at 415 SW 10th Avenue, the Inﬁnite Human exhibition will remain open until Wednesday, May 29th. Raul Urias will take guests on a unique and immersive experience that tells the story of humanity’s existence. INDUSTRY One warmly welcomes all art enthusiasts, local community, and supporters of diverse creativity.

Since its inception in November 2022, INDUSTRY One has embraced a noble mission—to explore and celebrate diversity and sexuality while giving back to the community and the exceptional artists it showcases. The gallery debuted with a captivating display by the New York-based Black chefs’ collective, Ghetto Gastro. Subsequent exhibitions have featured indigenous Mexican artist Josué Rivas, the dynamic Los Angeles creative studio Object & Animal, and the powerful collaborative showcase between Southern California multimedia artist and graphic designer Madsteez (also known as Mark Paul Deren) and the talented It’s a Living (known as Mexican artist Ricardo Gonzalez), titled Sentimientos/Sentiments.

courtesy of INDUSTRY One and Raul Urias

The doors of the exhibition are open to all, welcoming visitors to contribute and support in their own unique ways. Whether through donations or advocacy, INDUSTRY One invites everyone to partake in this transformative experience. If you ﬁnd yourself in the Portland area, make sure to stop by and be part of this remarkable celebration of art, culture, and the beauty of the human spirit.

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Author Bio:

INDUSTRY One is a first-of-its-kind commission-free gallery designed to highlight artists who don’t fit neatly into the traditional art gallery box. The goal is to explore diversity, and sexuality and give back to the community—as well as the artists whose work is featured.

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Discover The Artistic Crazy Wonderland of the Glass Outhouse Gallery

Sherri Scott Studios — Fri, 01 Mar 2024 02:20:14 +0000

Tucked away between Joshua Tree National Park and the Cleghorn Lakes Wilderness area, the Glass Outhouse Art Gallery (GOA) stands as a beacon of creativity and eccentricity in the heart of the desert. A haven for art collectors seeking unique and off-the-grid collecting experiences. GOA Gallery offers an immersive experience unlike any other. Visitors are immediately greeted by a diverse array of indoor and outdoor installations that defy convention, after entering this artistic oasis. The highlights are the infamous glass outhouse and one of the smallest wedding chapels. Both set the tone for the gallery’s offbeat charm.

WHAT IS THIS PLACE?

The Glass Outhouse Art Gallery is a nonprofit organization created by Laurel Siedl. The gallery opened its doors in September 2009. Laurel refurbished a building where she raised rabbits into an art gallery. The place is now transformed into spaces that feature artists from all over the country. Laurel’s passion for art is palpable in every corner of this unconventional space. Meeting her is akin to stepping into the mind behind the madness, an experience that leaves a lasting impression on all who visit.

The Glass Outhouse Art Gallery stands out not only for its unique setting in the desert but also for its commitment to showcasing emerging artists and promoting the culture of art collecting. Collecting art has long been a passion for many individuals, ranging from seasoned collectors seeking to expand their portfolios to novices eager to start their art collections. The gallery provides a welcoming environment for both seasoned collectors and new enthusiasts, offering a diverse selection of artworks that cater to varying tastes and preferences. Art collecting is not just about acquiring pieces; it is a deeply personal and enriching experience that allows individuals to connect with the stories behind each artwork, the emotions they evoke, and the artists who created them. The Glass Outhouse Art Gallery recognizes the significance of this connection and aims to foster a sense of community among art collectors, artists, and visitors alike. It is located at 77575 Highway 62 Twentynine Palms, CA 92277.

THE GALLERY/TRAILERS

The gallery itself is a mix of trailers and structures housing two galleries and eight rooms brimming with collections of artwork. From sculptures and assemblages that seem to emerge from the earth to original oil paintings and crafted works, GOA showcases a medley of artistic expressions that push boundaries and spark intrigue. If you are visiting the desert during the hot months, this is a good place to enjoy the indoor, air-conditioned trailer galleries. If you are unsure if you have arrived, look out for glimpses of the tall Pepsi Can from the highway before you turn off the main road.

The artwork is both whimsical and professional and is on full display in each gallery. The eclectic energy of the gallery creates a vibrant atmosphere where creativity thrives and boundaries blur. When I visited GOA I was lucky enough to view the work of Suzanne Ross. Her pieces beckon viewers with their symbolic allure. Like a moth drawn to the flame, you will also be drawn into each room of the GOA gallery while you meander the rock-enclosed trails around each structure. In addition to the visual feast of artworks, visitors to GOA can also enjoy live performances by local bands on some occasions, adding a dynamic layer of entertainment to their artistic exploration.

BEYOND THE WALLS OF THE GALLERY

The surrounding 29 Palms desert landscape provides a serene backdrop for contemplation and inspiration. The vast expanse of the desert, with its rugged terrain and stark beauty, has long been a source of fascination for artists seeking to capture its essence in their works. The Glass Outhouse Art Gallery serves as a bridge between the natural landscape and the world of art, merging the two in a harmonious union that enriches the creative experience for artists and visitors alike. As visitors explore the gallery and immerse themselves in the diverse artworks on display, they are invited to embark on a journey of discovery and appreciation for the beauty and complexity of the artistic world.

TheDANCE_boulders, mountains, and trails

UPCOMING EXHIBIT AT GOA

Looking ahead, Sherri Scott Studios will exhibit at GOA with TheDANCE collection in March, offering a glimpse into the artist’s unique vision. TheDANCE_boulders, mountains, and trails is a vibrant piece that captures the essence of the desert landscape in a symphony of colors and shapes. Each element in the painting, from the resolute boulders to the majestic mountains and meandering trails, invites viewers on a visual journey filled with vitality, grandeur, and rhythm. The artwork celebrates life’s diverse dances and serves as a testament to the enchanting spirit of GOA Gallery.

TheDANCE at MoonLight (left) and The DANCE Mambo (right)

For art collectors seeking to venture off the beaten path and discover a world where creativity knows no bounds, Glass Outhouse Art Gallery is a destination like no other. Immerse yourself in the magic of GOA and experience the thrill of uncovering hidden treasures in the desert’s artistic wonderland. Look up, look down, and wherever you step, you may see some artwork. Take some photos and share your crazy finds! The desert landscape and community never disappoint when you are looking for adventures!

NOW THAT YOU ARE OUT IN 29 PALMS, PUT THESE STOPS ON YOUR LIST

Lunch: Founded in 2015 by chef Everton Gordon, Kitchen in the Desert is a Caribbean and New American restaurant and bar in Twentynine Palms, CA. Locally owned and run, KITD serves up the best family-style dishes in a tropical desert oasis setting. Combining organic ingredients with heritage spice recipes, KITD has become the premier spot for elevated dining in 29 Palms.

Visit the Historic 29 Palms Gallery: This gallery opened in 1963 in a historic adobe built in 1936 by the Stubbs brothers for western author Tom J. Hopkins. Twentynine Palms Artists’ Guild is an all-volunteer, 501(c)(3) non-profit organization that owns and operates the 29 Palms Art Gallery. Don’t forget to visit the gift shop as well for unique artistic finds! If you are traveling, there are easy-to-carry prints available to purchase in the Gallery and Gift Shop as well.

For more outdoor installations, visit Desert X locations: Desert X is produced by The Desert Biennial, a not-for-profit 501(c)(3) charitable organization founded in California, conceived to produce recurring international contemporary art exhibitions that activate desert locations through site-specific installations. Its purpose is to present public exhibitions of art that respond meaningfully to the conditions of desert locations, the environment, and indigenous communities; promoting cultural exchange and education programs that foster dialogue and understanding among cultures and communities about shared artistic, historical, and societal issues; and provide an accessible platform for artists from around the world to address ecological, cultural, spiritual, and other existential themes.

End your day with drinks and music poolside at the famous 29 Palms Inn: The Inn is a popular destination for creatives, writers, artists, and amateur/professional photographers, so bring your camera. I also recommend staying at this unique property in one of their casitas or at one of their retreat events. Make sure you also visit the boathouse on the pond.

Enjoy Sherri Scott Studios: After immersing herself in the action sports design world for several years, Sherri Scott is now embarking on an exciting artistic adventure. Driven by a deep passion for the arts, she enjoys experimenting with traditional and contemporary media in her paintings. Inspired by her exploration of the outdoors, she finds inspiration in the picturesque landscapes and the captivating elements of land and sea. A versatile artist and designer, with a strong background in designing for brands including her successful apparel line, she brings a unique perspective to her designs. Her technical design skills and creative vision blend seamlessly to create her work. Today her deep appreciation shines through in her artwork, she continues to push boundaries and explore new artistic horizons.

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About the author:

Sherri Smith spends time painting between two cities: Solana Beach www.sherriscottstudios.com and Yucca Valley www.yuccavalleylandings.com in her studio in a hangar at the Yucca Valley Airport. The influence of these locations inspires her artwork in land + sea + desert + horizons. Exhibitions: Joshua Tree National Park Association, 29 Palms Gallery, Laguna Art Gallery, Santa Barbara CAW, Las Lagunas, Off The Track and OMA [Oceanside Museum of Art].

Upcoming project in 2024: Yucca Valley public art project and exhibitions at the new Hi-Desert Artist gallery. Please visit her websites to view artwork at www.sherriscottstudios.com and www.yuccavalleylandings.com. Social: @sherriscottstudios, @yuccavalleylandings

Learn More: https://www.facebook.com/pages/The-Glass-Outhouse-Art-Gallery/317055216531, https://29palmsinn.com/about/, https://www.kitd29.com/, https://desertx.org/about/about, and https://visit29.org/

All images courtesy of Sherri Smith.

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Promoting Your Art: Advice on Choosing a Niche

Wallace Wyss — Tue, 27 Feb 2024 23:10:35 +0000

You are an artist, right? But do you have an audience? A cadre of fans eagerly awaiting your latest work? I became an automotive artist in 2009 — and I came to my conclusions on the subject after some trial and error plus some good successes. My initial ideas were based on my prior experience working in publicity for a university and for various automakers on special projects. Here are my rules that you can use to build your brand and recognition in the art world.

RULE #1 DEVELOP A CONSISTENT STYLE

Some buyers of your work may relish your line drawing skills, your choice of colors, or your composition. Once you receive plaudits for your work, choose one direction and move in that direction and make it your style. My style by the way is to paint a detailed background and sometimes blur it out so nothing in the background distracts from the main subject.

RULE #2 AIM FOR A NICHE

When I started my art career, I did some portraits of famous people like race driver Carroll Shelby, then segued to the cars he built. I also tried a nature scene — a dock at Malibu Beach — but decided there were too many artists painting beach portraits. And then I realized there were only a few making car portraits. The whole idea here is to pick a niche, paint a few, then go to an event and see if you can sell your prints.

Image courtesy of Wallace Wyss

RULE #3 ADOPT A LOOK FOR YOURSELF

Almost a separate subject but this can also be important to establishing your brand. I once ran into an author doing a book signing at a bookstore in Hollywood. He was a young man in his 30s and looked splendid in a white suit with a white bowler hat. It was Thomas Wolfe and he wore white suits for decades and fans came to expect it as his look — “the man in white.”

A similar white suit has become my standard attire when I go to car events. I am not quite as famous as Wolfe but it has created an image. When I go to car events I am often eagerly welcomed because with such sartorial elegance they assume “whoever he is, he must be important.” I considered the cowboy look but “the man in white” image fits with the classic cars I portray at classic car events like the Concours d’Elegance at Pebble Beach.

Image courtesy of Wallace Wyss

WHAT’S NEXT?

Once you have a niche, work that niche for all It’s worth. If I were pursuing equine art, I would donate prints to libraries on the horse scene, and look for which organizations need art. I would write articles for their newspapers, magazines, and websites, offering my art as illustrations.

Don’t worry about the niche imprisoning you. You can always diversify with other niches, creating collections. Perhaps it’s sailboats — find a local yacht club who will let you roam their venue, donate some prints to their next banquet or event and soon you’ll be sailing.

Automotive art has been my focus ever since I calculated the profit. When I found clients who didn’t blink at the price for a 20” x 30” canvas print (which was very cost effective for me), I decided I was comfortable. Of course, there are lots of potential collectors in other high end lifestyle genres to pursue. Who knows, you might find me one day painting horses for thoroughbred racing enthusiasts.

Once you’ve chosen your niche, look for websites and magazines devoted to that niche. If I were just beginning, I would try multiple directions initially — a trout fisherman one time and a horse racing the next. See what gets the most attention and sales and build your collector and fan base in that direction. Know also that people that love your work will be excited to see an occasional foray into other subjects.

In summary, look for environments you enjoy. Are there events that bring people together? Do those events look welcoming for an artist who wants to depict them? Check it out, then go for it!

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About the author:

Wallace Wyss is letting it be known that he’s open to submit work on consignment to galleries for those interested in an adventure into automotive art. He can be reached at malibucarart@gmail.com

All images courtesy of artist Wallace Wyss.

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