6 Ways Artists Can Use Instagram to Build a Following Our world isn’t just technology-driven at this point. Right now, we are living in a visual world where artists need to focus on attracting their audience by using the most popular channels for this purpose. That, of course, are social media platforms like Instagram. Ever since Instagram was first introduced,…
You have a significant advantage as an art business professional. Your work is engaging, creative, and typically includes a story that will resonate with potential buyers. However, the ball is in your court as to how you choose to market these elements in your email blasts and newsletters when you have an upcoming show. If you figure out how to…
One of the most exciting things I do every year is to attend art trade shows. While there, I get to meet with artists, fellow gallery owners and art consultants, as well as buyers. Besides getting to speak directly with fellow art lovers, my favorite thing to do there is sell art! If you’re one of the artists heading to…
It happened again. An artist wrote to me about a project she was offered, excited by the opportunity. She wasn’t going to be paid, mind you, but it would be “good exposure.” Ah good exposure! The two words that should make every artist cringe. I get it. Trust me, I still do things for good exposure. And I find it…
Here are a few of the ways that I’ve found artists price their work: By being so traumatized by the very question of pricing that you decide to wait for posthumous fame and hide your work – lest anyone ask the price. By having angst about it until, fortified by chardonnay, you finally decide on a number. Any number. Just…
Emerging artists with little sales and exhibition experience often struggle to find doors that will open. It’s difficult to break into the art business! In a recent interview with art superstar William Wegman, I asked him how he was able to get into an art gallery when he started out? He said, “Other artists recommended me to their galleries. I…
I was taking a week-long Deep Writing workshop with the extraordinary creativity coach Dr. Eric Maisel. I’ve been writing for a long time now, so this wasn’t a how-to class, it was more about connecting with my work on a deeper level. What I learned about myself is that I was ready to fully embrace the writer’s life. What does…
Have you got what it takes to be an ARTIST? Here’s my Top Ten List of what takes to succeed: 1. Failure. You’ve got to work through the bad in order to get to the good. Failure is an integral part of being an artist. 2. A website. Sorry, I know you didn’t want to hear this but it’s true.…
By Paul Cascio Business owners in the framing industry use a variety of creative methods and expend a considerable amount of time, money and attention to generate sales leads. In addition to traditional advertising media, today’s businesses introduce themselves to prospective customers through websites, email and social networking. And well they should, because creating awareness for your brand lies at…
