Artists know they need to represent themselves with the best content going, but when you’re investing all your time in growing your practice it’s hard to prioritize social media. Yet in the high-stakes art world, digital visibility is essential to growing as a brand, so saving time on creating high-quality gifs and images for your social media is essential. We’ve…
Artists today have the opportunity to connect to their audience using social media. While the most important thing for an artist is the process of creation, it’s also important that the work reaches the desired audience. This is why artists use social media to engage with people who admire their art. But, what happens if you fail to get the…
Throughout the career of any artist, the need to talk about your art is always present. Gallerists and curators will want to know why they should work with you, clients will want to know the story behind the art and how your aesthetic fits with what they want, even friends at dinner parties will want a glimpse into what it…
There was a time when art could only be sold in galleries and art exhibitions. Today, with the adoption of digital technology and the internet it’s become a lot easier for aspiring artists to showcase their talent to audiences. The majority of artists now rely on the internet and its modern tools to display and promote their creations. Not only…
Art fairs and exhibitions are all staged where an audience can interact with the artists, displays and presentations. Today, the internet has become more important as a prime place for targeting audiences. Given the global COVID-19 pandemic, it has become an even more perfect means for artists to showcase their work online. Going online gives artists and galleries the opportunity…
Creating art feels right. Yet promoting art can sometimes be a real hurdle for an artist. Whether you like it or not, promoting your art is how you will survive as an artist, especially if you completely rely on it financially. Circumstances and challenges can bring multiple solutions to different problems, so if the market is quiet for your art…
Social networks have become a business tool, and their visual capabilities have become a great chance for artists to connect with their potential fans. And perhaps social networks, especially Instagram, can be the best place to begin your professional development and start earning an income from your art. However, you need to make sure that your posts not only consist…
As a talented artist, you have to not only produce captivating art, but also promote it. Your goal might revolve around creating and leaving a mark on the world. But focusing on this alone won’t help in informing other people in the world of art about your work. Ensuring that your work reaches your target audience and potential buyers is…
Founding a successful, esteemed art gallery is always a challenge, both for experienced art dealers and first-time entrepreneurs. Between the hunt for funding, promoting your new exhibition space, and attracting seasoned artists and art-literate audiences, a lot can fall through the cracks, making your venture lose money and respect rather than acquire them. Bear in mind that both artists and…
If you want to share your art gallery with the world digitally, you need a platform to do so. In a social media dense world, it can be difficult to narrow down the right site for you. Instagram is one of the best visual platforms out there, with its user-friendly features, photo editing capabilities, and not to mention, millions of…
