6 Ways Artists Can Use Instagram to Build a Following Our world isn’t just technology-driven at this point. Right now, we are living in a visual world where artists need to focus on attracting their audience by using the most popular channels for this purpose. That, of course, are social media platforms like Instagram. Ever since Instagram was first introduced,…
You have a significant advantage as an art business professional. Your work is engaging, creative, and typically includes a story that will resonate with potential buyers. However, the ball is in your court as to how you choose to market these elements in your email blasts and newsletters when you have an upcoming show. If you figure out how to…
Marlene Rose grew up with art all around her. Her mother was a painter and her father a sculptor of found objects. Her education furthered her interest in art, both at the Promfret School in Connecticut, then her study of visual mediums at Tulane University in New Orleans. Coming into her own as an artist, she developed her unique style.…
Art therapy is a growing business, with many health organizations now actively promoting it in the battle against ill mental health. The American Art Therapy Association has 5,000 members and many more thousands across the nation have benefitted from the service. Through creativity, people have managed to process and cope with significant trauma and improve mood-related conditions. However, art therapy is…
Artists inhale inspiration from a myriad of sources; the world is their template. For Marcella Rose, the initial inspiration behind creation of her four-foot bronze sculpture “Spirit Rising” came from a totally unexpected source: a young woman who died an estimated 20,000 years ago in what is now western Minnesota. That young woman’s remains, located several feet below the soil…
It takes more than artistic talent and technique to earn your living as a visual artist. Like other entrepreneurs, professional artists need business and sales training to be economically successful, but few art schools provide these skills, and many artists lack access to this vital expertise and training. Enter The Clark Hulings Fund for Visual Artists (CHF), which invites artists…
Print carries with it a prestige, immediacy, and intimacy that’s unavailable to work that appears in an exclusively digital space. With viewers that are used to endless scrolling, these days, digital talk is cheap. Reducing art to a catalog or list on a screen is a more passive experience for your audience and costs them more time. We want something…
If you want to be successful, you have to not only be an impressive artist but also an innovative entrepreneur, treating your work as a small business. At the second annual Arts Business Summit April 6–7 in Santa Fe, New Mexico, working artists will take a deep dive into the business side of their career practice as a visual artist.…
Anjali Srinivasan was first seduced by the medium of hot glass during an internship at a crystal company as part of her formal education at the National Institute of Fashion Technology, a design school in Delhi. Drawn to the “magical, fluid, molten glow of glass,” she went on to study glass and digital media at Rhode Island School of Design…
One of the most exciting things I do every year is to attend art trade shows. While there, I get to meet with artists, fellow gallery owners and art consultants, as well as buyers. Besides getting to speak directly with fellow art lovers, my favorite thing to do there is sell art! If you’re one of the artists heading to…
