Framers are always looking for ways to increase profits. They’ll try just about any advertising idea, even having their logo emblazoned on placemats at the local diner, cash-register tapes and bowling score sheets. They’ll squeeze suppliers for discounts; I’m guilty of this one. They’ll walk around their shops switching off lights to save a few pennies. However, one of the…
By Linda Mariano When we think about the framing industry, we think of mouldings, mats, glass and all the equipment it takes to bring those elements together to create a beautiful frame. Whether it is a piece of artwork, a memento, an award or myriad other things that we want to display, the frame design completes the look. Step into…
By Tara Crichton Historically, spring is my favorite time of year. I say “historically” because this seems like the spring-that-wasn’t. Fall got co-opted by winter and spring has gotten bullied into submission, too. My personal response has been to revolt against the grey by bringing as much color into my personal space as possible. I brought the essence of spring…
By Michael Pacitti What makes a good custom framing designer? You’ve probably heard me mention many times in my Color and Design seminars and workshops: “It might be time to change your job description to custom-framing designer rather than a custom framer.” Generally, custom framers are decorators, and that’s not a bad thing. However, they decorate, but they do not…
