Marketing through social media can reach a vast audience. With so many websites, however, properly spreading the word can be time-consuming and downright onerous. Fortunately, there are plenty of social media- management tools that can help.
The line between fine art and illustration is blurrier than the art world acknowledged just a few decades ago. Find out what sets illustrators apart from fine artists, and what brings them together.
Despite today’s fast-paced world of social-media marketing and networking, there’s still no substitute for meeting customers and prospects in person. And there are few better places to accomplish just this goal than at a trade show.
Ordering my usual grande non-fat, no whip mocha at Starbucks this morning got me thinking. Starbucks has built a powerful brand selling a very familiar product, not too far removed from framers selling picture frames. If framing entrepreneurs can model themselves after one of the most successful brands in business, we could strengthen our own companies in the toughest marketplace…
Throughout the country, art colonies give artists the tools they need to create, sell and hone their craft and to network with other artists.
Richard Speer doesn’t spook easily. As art critic for Willamette Week, Portland’s highly regarded alternative weekly newspaper, Speer has strolled through galleries in and around the Oregon city for more than a decade. He’s seen unsettling creative work, including William Pope.L’s giant reverse image of the United States made out of 5,000 rotting hot dogs. He’s also seen an upscale-gallery show featuring the paintings of Rama—a 21-year-old Asian elephant at the Oregon Zoo. Still, when Speer walked into Breeze Block Art Gallery in Portland’s Chinatown arts district last March, he felt as if he’d entered a haunted house … albeit one from someone’s bland, colorless childhood.
Start—and end—every day in a great way at your gallery by Linda Mariano Start your year off right! Whether you’re new to the art business or an experienced gallery owner, dealer or artist, to make this year a good one you need to know the sales basics that serve as the foundation for a successful art career. For almost every…
How to pay the bills without abandoning your creativity by Chris Dellorco To sell or not to sell, that is the question, Whether ‘tis nobler in the mind to suffer The slings and arrows of outrageous creativity, Or to take arms against a sea of marketing and sales…. Every artist, from Michelangelo to Pollock, has struggled with the question of…
The delicate dance of working for hire by Kevin Canfield About five years ago Jivan Lee (JivanLee.com) decided to create a painting of a home in Mamaroneck, New York. “Just for fun, I was painting the entrance of where I was staying at the time, which was my sister’s house,” Lee recalls. “A neighbor saw that and was like, ‘Oh…
