As a talented artist, you have to not only produce captivating art, but also promote it. Your goal might revolve around creating and leaving a mark on the world. But focusing on this alone won’t help in informing other people in the world of art about your work. Ensuring that your work reaches your target audience and potential buyers is…
In fact, you do not need to know too much. It’s easy and can be very rewarding. To start an art journal you do not need any clear instructions and guides. This is not the process of building an airplane — it is the free flight of your creativity, thoughts, ideas, and talent transferred to paper. However, if you still…
Whether a seasoned gallery owner or you’ve just opened your first art gallery, finding, attracting and keeping talented creators can be a challenge. How can you attract the attention of well-known artists and interest them in showcasing their work in your gallery? Consider taking these steps to make the initial contact and a memorable first impression. Call in the existing…
Founding a successful, esteemed art gallery is always a challenge, both for experienced art dealers and first-time entrepreneurs. Between the hunt for funding, promoting your new exhibition space, and attracting seasoned artists and art-literate audiences, a lot can fall through the cracks, making your venture lose money and respect rather than acquire them. Bear in mind that both artists and…
On the journey to becoming a successful artist-entrepreneur, you must change the way you think. The art business is similar to most other forms of business in that it requires planning, implementation, and a goal-oriented mindset. Most advice will direct you towards these points, though often regard the goal-oriented mindset as of less importance than the former two. If you…
If you want to share your art gallery with the world digitally, you need a platform to do so. In a social media dense world, it can be difficult to narrow down the right site for you. Instagram is one of the best visual platforms out there, with its user-friendly features, photo editing capabilities, and not to mention, millions of…
In the past few years, the art industry has grown exponentially. According to the Landmark study, art is a billion-dollar industry, which leads to an increase of art professionals craving to gain a major share of the circle. The hunger for the art world has led to the creation of shortcuts, resulting to a suffering industry and more importantly, a…
Art has become a major part of our everyday life and environment that we cannot do without. Art forms vary across different countries, cultures and communities, adding color to our surroundings. In the world today, art business is a major economic force with great worth attached to it by all and sundry. Gone are the days when art pieces are…
If we were to look at all the different types of marketing out there from a ROI standpoint, email marketing would emerge as a clear winner. However, you still have to ask yourself whether or not email marketing is still relevant and whether you should invest in email marketing for your business or your art? You need to consider that,…
You probably already know the basics of approaching a gallery. You have a solid portfolio of current work. You researched and targeted galleries that show relevant work. You polished your CV and artist statement. Everything has been prepared with care and you are ready to send it off and finally land representation from your target gallery. But, how can you…
