A shared experience amongst artists is that no one ever gave us a proper business education or tools to operate as a brand. Schools don’t teach tools to help us and unless you’ve spent the time to self-educate or have had a trial by fire experience, you are out there just trying to make it work. I went to school…
Artists today have the opportunity to connect to their audience using social media. While the most important thing for an artist is the process of creation, it’s also important that the work reaches the desired audience. This is why artists use social media to engage with people who admire their art. But, what happens if you fail to get the…
Throughout the career of any artist, the need to talk about your art is always present. Gallerists and curators will want to know why they should work with you, clients will want to know the story behind the art and how your aesthetic fits with what they want, even friends at dinner parties will want a glimpse into what it…
There was a time when art could only be sold in galleries and art exhibitions. Today, with the adoption of digital technology and the internet it’s become a lot easier for aspiring artists to showcase their talent to audiences. The majority of artists now rely on the internet and its modern tools to display and promote their creations. Not only…
