Initially, it may appear that success on Instagram is linked to the number of followers you have. But this isn’t completely true. Several Instagram art pages have thousands of followers, yet no likes, comments, or engagement on their posts. Likewise, they have zero business profit. That huge number of followers is just a façade, and nothing is interesting and motivating to its followers about it. Take your time to grow your page on Instagram.

If what you share is genuinely beautiful then the right followers will automatically come to you. To help you out in the process and make it simple, here are a few tips to grow an art page on Instagram.

Choose a niche

A niche and a relevant theme are very important when you wish to grow an art page on Instagram. Many people find this step trivial and believe whatever they post will be beautiful to attract followers. But this approach can attract a divergent audience which is not particularly desirable. What you want is the right audience — this way you know what they expect from you and you can deliver for those expectations. This will also happen when you have an appealing theme. Use the right colors, not too many, depending on the type of art you do. This will help them recognize your art easily anywhere on Instagram. You want to continually find a connection with your audience.

Develop a proper Instagram profile

Having a proper Instagram profile works like magic for growing an art page on Instagram. There are a few steps to do this properly.

• Don’t choose a random user name:

The name of your page is your identity. It defines who you are and what you do. So, choose a name that suits your art. It should be striking and yet easy to remember. It can be your name or your tagline, either of which will give connection and relevance to what your audience sees and reinforce your brand at the same time.

• A relevant profile picture matters:

Your profile picture should be such that people recognize who you are the minute they see it. Also, try to be a bit illustrative. Don’t keep it simple. It should reflect your style. Use something that appears in your artwork frequently.

• Mention your full name:

If people find your artwork appealing, they’ll probably be interested in knowing more about you. They will likewise check your art page for your details. So don’t shy away from mentioning your full name in your Instagram profile if it isn’t already your user name. Let them know it’s you behind all those stunning art pieces.

• Craft the right bio:

The 150 characters in the Instagram bio must reflect your personality. Focus on adding and mentioning yourself as an artist and what type of art you practice. You can use relevant emojis too. 

Post consistently

Posting consistently on Instagram gets you where you want to be. Hence, the count of your daily posts is very important and should be consistent over the long run. It doesn’t necessarily mean that the number of posts made daily is directly linked to getting new followers. But at the same time, you should be determined to post regularly. Don’t forget to show variety in your posts, make them appealing. Try to post at least once or twice a day and throughout the week.

Follow fellow artists

There are thousands of other artists like you on Instagram. Each one of them has their own unique identity in terms of the artwork they do. What you can do is you can simply follow them and support them. Like their posts and comment on them. Let them know what you feel about their artworks. This will show them that you truly are an artist and not just a random admirer. Chances are their followers will be curious as to know who you are and may end up following you as well. This will help you in building a strong community of artists while you grow an art page on Instagram.

Spice up those hashtags

Although we urge you to utilize hashtags that bode well with your posts, that doesn’t imply that on the off chance that you post a photograph of a sculpture, every one of the 30 hashtags you use must be explicitly about sculptures. Artwork photographs can incorporate hashtags about workmanship, inventiveness, motivation, being a craftsman, where you are based, selling work, or even commissions if you offer them! Blend and match them depending on the thing you’re posting about.

What’s more, try to distinguish your hashtags when you post about shows, media highlights, works in advancement, and the sky is the limit from there. Make hashtag blocks for every one of these situations (or download our rundown below to utilize as models!) and save them in your notes.

Instances of approaches to fluctuate your hashtags:

• Medium: #sculptors #collageartistsoninstagram
• Area: #seattleartist #londonartists
• Craftsmen: #womenartists #artistsofcolor
• Style: #abstractartists #expressionistart
• Shading: #ihavethisthingwithpink #colorpassionjoy
• Materials: #workonpaper #oilpaintings
• Subject: #petportraits #landscapeartists

Try to get featured on well-known art sharing pages

Instagram has several pages that provide a boosting platform for growing artists and their artworks. Try to search for a good and relevant art sharing page that accepts humble requests to feature your art with credits given to you on their page. Many such pages may provide free service but there might be some that require payment. If you are going for a page that takes money for featuring your art, see how many followers they have and what type of audience engagement they get. Try to see how many likes and comments they receive on their featured posts. Remember, audience engagement rather than the number of followers matters the most.

Conclusion

These are a few ways that will help you to grow an art page on Instagram. There are many other ways as well, but these are some of the most effective and widely used methods in the process. Once you investigate a bit further, you’ll be astounded at the number of artwork pages that have more modest followings with authentic followers but have created higher engagement and higher benefits with their audience than others. Additionally, more than just followers, this is a way to construct a community of companions around you; friends and fans who love what you are doing and are eager to see where you’ll be going in this art venture of yours.

About the author

Amit Bhosle is a writer and blogger. He has written many good and informative articles on different categories such as Social Media and Travel. You can also visit on his website.

The post How to Grow an Art Page on Instagram appeared first on Art Business News.

I have often wondered: What is an artist? No, not an artist only by name, but by his whole being.

The artist’s position in society is often uncertain. According to Artsy, in past centuries, an artist was a poor and unrestricted man, hardly understood by those around him, but always there at the events of wealthy people to charm them. Today’s artist has adapted to society, more or less.

First, the role of an artist in a society is to inspire. A person gifted in music, theater, or painting catches the attention of the public through their ability to turn the everyday into something beautiful and inspiring. More practical people, or perhaps those with less vision, are looking for an artist in the moments when they feel the need to relax and feed their souls with something different, something that takes them outside of their own reality.

Secondly, the purpose of an artist is to beautify a society whose interests are pragmatic and focused on money, progress in the workplace, and social position. In a mixture of interests and small battles for social benefit, the artist is a beautiful character that lives for others and that benefits from delivering joy to his fellow citizens.

Social Media Activity

Today, either we want to accept this aspect of the artist or not. If we do, one of the places we can find the artist is online delving into the social media aspects of our culture. Today, social networks play an extremely important role in our lives and that’s a reality of the times we live in. Social involvement and everything related to communication and human interaction can be uncovered in news, articles, blogs, and vlogs.

Here’s some advice to consider for your social networks — taken from the perspective of no one being in control of the scenario, and everyone experiencing something different.

• Feed the content monster!

Use an editorial calendar to manage content for the pages you manage: Google Docs, HubSpot, Buffer, Social Sprout, or Hootsuite.

• Don’t know what to post about your specialty today?

You will definitely find something interesting on Buffer, Feedly, Futurity, Alltop, Reddit, TED, or Smart Brief.

• Take advantage of any special day!

Is it a holiday, was there an earthquake last night or did Brad Pitt divorce? Get your post ready based on these current event topics.

• Start to boost your value!

Good things come in four forms: information, analysis, support, and entertainment. Just test the right combination for your business.

• Be active!

When was the last time you posted? Three days ago?! Try to post something every day and then track how your page progresses.

• Be graphic, easy to find, and precisely structured!

Use free photo or video content-generating tools for social media to help you be easily followed by people and at the same time make it easier for you to organize your posts.

• Always:

1. Integrate the posts in your blog/vlog
2. Don’t forget about YouTube, Instagram, Pinterest, LinkedIn
3. Create a database of subscribers
4. Remember to reply to the messages promptly
5. Don’t request straight away for people to follow you
6. Don’t swear
7. Remember you are not a guru
8. Use statistics for Facebook pages
9. Interact with the competition’s Facebook pages
10. Bring in a call to action
11. Find ways to relaunch yourself in the market
12. Instagram – learn it, get used to it, master it!

Instagram – the power app

Even though I mentioned Instagram a couple of times above, let’s enlarge the concept because this is one of the most popular platforms used by artists. So, let’s find out why and how you can turn Instagram into the only app that you really need for your art!

Let’s start by exploring what # means on Instagram and what #s are the most helpful. The development of social media has led to the appearance of hashtags. They are keywords that have the # sign in front of them. But what is their role on Instagram?

The goal of hashtags is to group content that addresses the same topic. For example, the hashtag: #marble or the hashtag: #onlineconcert can group all posts made, based on the existing content posted on Instagram with that hashtag at a particular moment. However, both of these examples are considered general hashtags and do not build attention for someone who wants to become visible to a large audience. Also, the competition for these two general hashtags is going to be very high and it will be difficult to reach a top 10 post with those hashtags.

That’s why my favorites are specific hashtags. Their advantage is that they come with a low volume of competitiveness and offer you the opportunity to enter into a top post position. Of course, you also need to take into consideration the type of audience you want to attract with your Instagram profile.

We are all free to choose how we use Instagram, but when you want to grow a community, it is important to choose a niche (a domain) on which you want to work. Then make your own list of hashtags relevant to the content you want to share on Instagram.

What you need to know about IGTV and Insta-Stories

IGTV is a stand-alone app but is also a dedicated section in the Instagram app. It is a platform launched by Instagram for the distribution of longer videos, designed to function as a TV channel. Functionally, IGTV is Instagram’s attempt to rival YouTube and Snapchat Discover. IGTV offers you the opportunity to add an external link in the description of the video guiding people to watch your video content.

Instagram Story is another feature of the Instagram platform that allows you to connect with your audience through videos, photos, text, drawings, and music. These posts are available in chronological order for your followers for 24 hours. Also, if you have over 10K followers, through the stories posted on Instagram, you can send your audience to an external link. This feature is known as Swipe Up and allows you to gain the attention of your followers and lead them to your desired outcome.

Conclusion

So, in the end, social media may not be the ultimate key to guarantee triumph for all those who try it, but you’ve got the tips and tricks that can help you build your social audience.

I hope you enjoyed reading these tips about Social Media Activity and found useful information. Check out other art-related articles on https://artbusinessnews.com/.

About the Author:

Thomas Lanigan has work experience for 4 years as a marketing specialist, social media manager, assignment writer, journalist, and editor for EssayWritingLand. Also, he is a professional content writer for write my term paper on such topics as marketing features, progressive education programs, blogging, and business. Feel free to contact him on Facebook or check his Twitter.

The post The Importance of Social Media Activity For Artist Success appeared first on Art Business News.