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The Guerrilla Framer: Turn Your Website into a Sales Engine

By Paul Cascio,The Guerrilla Framer When I first joined the framing business more than 25 years ago, I had to advertise in the Yellow Pages directory. It was a necessary evil for anyone in a service business. The Yellow Pages directory was the Google of its day. There, consumers searched for services, such as plumbing, transmission repair and, yes, picture…

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Newsmaker: Larson-Juhl Now Offering Brushstrokes Reproductions

At this year’s West Coast Art & Frame Expo, renowned custom-framing company Larson-Juhl launched Brushstrokes—a technology that captures the essence of artists’ originals and recreates oil-on-canvas and acrylic paintings in 3-D. “This is a passion of mine, and to see the overwhelmingly positive response at West Coast Art & Frame was amazing,” said Mario Mazzone, Larson-Juhl’s business-development manager. “People get…

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From Silver Screen to Fine Art Frames: Jane Seymour’s New Line with Fotiou Frames

By Linda Mariano When we think about the framing industry, we think of mouldings, mats, glass and all the equipment it takes to bring those elements together to create a beautiful frame. Whether it is a piece of artwork, a memento, an award or myriad other things that we want to display, the frame design completes the look. Step into…

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