Why I Hate George Jetson | The Guerrilla Framer

In the past decade, the art and framing industry has faced a number of significant challenges. It has experienced the worst economic downturn since the Great Depression, the crash of the housing market, and the proliferation of big-box craft stores. All of these factors have affected the sales and profitability of small independent frame shops […]

5 Tips for Marketing Through Daily-Deal Websites

5 Tips for Marketing Through Daily-Deal Websites

Marketing framing services through daily-deal companies is not for every business, but for those that are thinking about giving it a try, here are a few suggestions. Over the last several years, my shops have used daily-deal marketing to great advantage, and the following list contains some of my company’s success strategies. Daily-deal websites include […]

Finishing with Style

Finishing with Style

In many renovations, framed art is often at the bottom of the design budget. A designer asks that a client purchase the key elements first: flooring, furniture, rugs, window dressing, and decorative mouldings for the walls. These big-ticket items anchor the design aspects of the room and constitute the basis for all future metamorphoses of […]

Pease Pedestals: Displaying Success

Pease Pedestals: Displaying Success

During recent trips to my favorite art gallery and an amazing museum exhibition, I was reminded of how important an artwork’s display is to the overall effect of the art. As I viewed the sculpture collections at this gallery and museum, I noticed how the pedestals on which the artwork rested enhanced my experience of […]

Mind Your Margins – More Profit for Happier Customers

Mind Your Margins – More Profit for Happier Customers

Framers are always looking for ways to increase profits. They’ll try just about any advertising idea, even having their logo emblazoned on placemats at the local diner, cash-register tapes and bowling score sheets. They’ll squeeze suppliers for discounts; I’m guilty of this one. They’ll walk around their shops switching off lights to save a few […]

The Pursuit of Happiness: Roma Moulding Celebrates 30 Years

The Pursuit of Happiness: Roma Moulding Celebrates 30 Years

There’s a magical feeling of excitement in the air. It’s noticeable from the first moment you walk through the door. Nothing about this place is typical—from the decorated replica statue of Michelangelo’s David to the speakers pumping loud music, it’s clear that these people think differently. For 30 years, Roma Moulding has done more than […]

Meg on Marketing: What’s Your Handicap?

Meg on Marketing: What’s Your Handicap?

Golf is a game that people either love or hate. A lot of money is spent by players at every level trying to improve their game. A serious golfer will use any tool, gimmick or gadget to enhance his swing or improve his distance. Most of these tools actually work to give the golfer an […]

Meg on Marketing: Help for Small Business

Meg on Marketing: Help for Small Business

Did you make big plans for 2013? A few months have passed since our annual turning of the calendar and it’s probably past time for some of us to check in with the goals we casually sketch out on notebook paper. If you’re like me, you’ve got big hopes for your business, but if you […]

Meg on Marketing: Customer Surveys

Meg on Marketing: Customer Surveys

We all are well aware of a simple fact in marketing – Acquiring new customers is five times more difficult and expensive than retaining existing ones. We also understand that customer satisfaction and loyalty are inseparable from the well-being and long term growth of the company. In other words, the success of our businesses depends […]

URBAN ASHES—Using Salvaged Wood to Make Artful Frames, by Michael Pacitti

URBAN ASHES—Using Salvaged Wood to Make Artful Frames, by Michael Pacitti

Urban Ashes® is an innovative company that is employing America’s under-utilized resources and human potential to make beautiful new frames for fine art. How are they doing it? By employing Michigan’s transitional and disabled labor force to create handcrafted frames and mouldings. While providing a collection of highly unique goods that are built to last generations, […]

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