Why I Hate George Jetson | The Guerrilla Framer

Why I Hate George Jetson | The Guerrilla Framer

In the past decade, the art and framing industry has faced a number of significant challenges. It has experienced the worst economic downturn since the Great Depression, the crash of the housing market, and the proliferation of big-box craft stores. All of these factors have affected the sales and profitability of small independent frame shops […]

5 Tips for Marketing Through Daily-Deal Websites

5 Tips for Marketing Through Daily-Deal Websites

Marketing framing services through daily-deal companies is not for every business, but for those that are thinking about giving it a try, here are a few suggestions. Over the last several years, my shops have used daily-deal marketing to great advantage, and the following list contains some of my company’s success strategies. Daily-deal websites include […]

Finishing with Style

Finishing with Style

In many renovations, framed art is often at the bottom of the design budget. A designer asks that a client purchase the key elements first: flooring, furniture, rugs, window dressing, and decorative mouldings for the walls. These big-ticket items anchor the design aspects of the room and constitute the basis for all future metamorphoses of […]

Pease Pedestals: Displaying Success

Pease Pedestals: Displaying Success

During recent trips to my favorite art gallery and an amazing museum exhibition, I was reminded of how important an artwork’s display is to the overall effect of the art. As I viewed the sculpture collections at this gallery and museum, I noticed how the pedestals on which the artwork rested enhanced my experience of […]

Mind Your Margins – More Profit for Happier Customers

Mind Your Margins – More Profit for Happier Customers

Framers are always looking for ways to increase profits. They’ll try just about any advertising idea, even having their logo emblazoned on placemats at the local diner, cash-register tapes and bowling score sheets. They’ll squeeze suppliers for discounts; I’m guilty of this one. They’ll walk around their shops switching off lights to save a few […]

The Pursuit of Happiness: Roma Moulding Celebrates 30 Years

The Pursuit of Happiness: Roma Moulding Celebrates 30 Years

There’s a magical feeling of excitement in the air. It’s noticeable from the first moment you walk through the door. Nothing about this place is typical—from the decorated replica statue of Michelangelo’s David to the speakers pumping loud music, it’s clear that these people think differently. For 30 years, Roma Moulding has done more than […]

URBAN ASHES—Using Salvaged Wood to Make Artful Frames, by Michael Pacitti

URBAN ASHES—Using Salvaged Wood to Make Artful Frames, by Michael Pacitti

Urban Ashes® is an innovative company that is employing America’s under-utilized resources and human potential to make beautiful new frames for fine art. How are they doing it? By employing Michigan’s transitional and disabled labor force to create handcrafted frames and mouldings. While providing a collection of highly unique goods that are built to last generations, […]

Polly Norman’s Prehistoric Ride Through a Lavender Sky

Polly Norman’s Prehistoric Ride Through a Lavender Sky

Why limit yourself to photography or painting when you can do both? In one piece, even? The signature style of abstract artist Polly Norman, whose Prehistoric Ride Through a Lavender Sky is our Work of the Week, combines both those media to yield a dreamy, kinetic feel. The Minneapolis-born artist shoots high-resolution black and white […]

Work of the Week: Johnny Taylor’s The Age of Flight #3

Work of the Week: Johnny Taylor’s The Age of Flight #3

“For me, there isn’t a car fast enough or a house big enough to justify spending your life doing anything that you don’t love.” For Johnny Taylor, that dream career is art—and it’s one he’s been pursuing since the age of 10, when he got a job producing a comic strip for a local newspaper. […]

Do You Want To Count Every Stroke? Or Play Men’s Rules?

Do You Want To Count Every Stroke? Or Play Men’s Rules?

Coming to you from the crossroads between art and humor, Jeff Leedy’s Do You Want To Count Every Stroke? Or Play Men’s Rules? is our Work of the Week. An award-winning fine art humorist whose portfolio includes his Funday Sunnies series, Leedy won a gold medal in the New York Society of Illustrators’ inaugural Humor Show […]

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