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Art Santa Fe Spotlight Recipient: Ouida Touchon

Art Santa Fe Spotlight Recipient: Ouida Touchon

Art Santa Fe 2024 returns to the Santa Fe Community Convention Center July 12-14. We’ll be highlighting the four Spotlight Artists for this year’s fair starting with Ouida Touchon.

Rattlesnake Kate Redeux, mixed media on canvas

Q: Introduce yourself – who you are and what your vision as an artist is? What is your background?

A: More than a printmaker, or painter, I think of myself as an image maker. My background is in fashion design and pattern making. I worked in the ‘rag trade’ designing clothing and traveling all over the third world to see how well these designs were put together.

Q: What is your work philosophy and how does that impact your work?

A: I enjoy working in the studio on various media including printmaking and painting as well as collage.  I am drawn to historic female characters; strong women and what I imagine that they would wear.

I create, I do not quantify or measure time, I work until the artwork speaks to me and tells me it is complete. It’s a joyful calling. I know that my audience is the world’s smallest and that I am not attempting a mass-market appeal. I listen to my imagination and I try to stay on a flow that avoids tributaries and tangents. What I ask myself each time I come near completion of an artwork is: is this piece remarkable? That’s how I measure.

Q: What artist(s) inspire you?

A: I am inspired by many of the modernists, especially the Santa Fe and Taos modernists of the early 20th century. Also, I love to look at ancient manuscripts and illuminations for pattern, and composition. The Ukiyo-e Japanese woodcut print artists are always a delight to look at and I am drawn to contemporary public-art artists such as Shepard Fairey and emerging black artists such as Delita Martin and Bisa Butler.

Q: What is the best advice you’ve received?

A: The best advice I’ve received is from a professor in my Masters Degree program who told me to see more and paint less. On a more business-of-art direction I listen to Seth Godin, Akimbo podcast and find value in his philosophy about the world’s smallest audience and being authentic and remarkable with my work.

Q: What does exhibiting at Art Santa Fe 2024 mean to you?

A: Exhibiting at Art Santa Fe means a lot to me in that it is an opportunity to show with an Event Company that has great experience and a track record of putting on well-marketed and well-designed shows of high-caliber artists. I am hoping to find a small audience of galleries and collectors who are interested in purchasing and representing my artwork. 


Hannah Smith is the Features Editor for Art Business News and Social Media Marketing Manager for Redwood Media Group. With a marketing expertise and passion for writing, editing, and all things social, Smith enjoys working creatively and bringing Art Business News stories to life.

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