Becoming a More Confident Artist

Artists struggle with self-confidence all the time. Do you?

Seriously, as an artist, you are putting the most personal and vulnerable parts of yourself forward. Everybody has an opinion on your work and thinks they know better—and it’s easy to listen to them.

It’s certainly much easier than keeping the faith.

I know a photographer who recently showed his work to an editor. The editor advised the poor photographer to become a plumber!

He was devastated. Nevermind that he’s shot covers for nearly every fashion magazine and newspaper in London. Nevermind his education, years of apprenticeship, and gallery shows in the art world. One thoughtless comment brought him to his knees.

And we are all vulnerable.

Here’s what you can do to increase your self-confidence as an artist:

Every day, before you work on your business—the stuff that you really don’t like doing, those marketing tasks that you always put off, the tasks you wish someone else would do for you—take a minute to do this ritual.

Connect with that part of yourself that makes the art. Connect with your creativity, that part of you that flows. Find that voice within that insists you simply MUST be an artist.

From here, this place of your greatest strength and truest self, write down five reasons why you will succeed. It doesn’t matter if they’re simple or complex.

Once you’ve got them down, create an affirmation: “I am _____.” Not “I want _____,” not “I wish _____,” not “Please, God help me to _____,” but “I am.” And finish that sentence any way you wish.

I am an exhibiting artist who sells work consistently. I am building a collector base. I am having a solo exhibition. I am respected for my artwork.

Doesn’t that make you feel more ready to undertake your seemingly impossible marketing tasks? Just that one small step can make a huge difference.

Now get out there and make it happen!

Crista Cloutier is a Professional Arts Career Advisor who has worked in and around the art business throughout her career. She’s been honored as an “Influencer in the Contemporary Art World” by LinkedIn. She spent a decade as the director of an influential gallery, is recognized internationally as a curator, has contributed articles and books about art to major publications worldwide, and she’s an artist herself.


Crista is also the founder of The Working Artist, an online professional practices resource for artists who want to get their work seen and sold.


How To Sell Your Art

Packed with helpful information to help you accelerate success. When you sign up for this free eBook, you’ll also receive a complimentary micro-workshop, Jump: Go Deeper Into Your Artist Practice.

You can claim your copy here >


The Working Artist Masterclass

For artists who are ready to go deeper into their professional development; over the span of 8 weeks, you’ll be walked step-by-step through this unique program on a journey that you’ll never forget.

  • • Explore who you are as an artist, so your branding and marketing message are completely authentic.
  • • Understand how to price your art, create compelling promotional materials, and navigate the art world.
  • * Learn how to connect with collectors and art world-decision makers.

This is an online, on-demand comprehensive workshop that also includes Art Fair Essentials, an intensive program that will help you to achieve more sales during a fair. In addition, you’ll be invited to Crista’s monthly Coaching Calls that will continue to support you even after you finish the course.

You can receive a special discounted offer upon joining the mailing list. To learn more, visit


Private Mentorship Program

If you’re a mid-career artist with an exhibition record, Crista Cloutier offers the opportunity for private one-on-one Skype consultations. Every artist’s journey is unique so Crista will work with you in terms of your specific needs so you feel completely prepared for the art fair world.


You can receive a special discounted offer upon joining the mailing list. To learn more, visit

"Crista Cloutier is an extraordinary facilitator for change, creativity and prosperity.” Griselda Cann Mussett

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