DECOR Magazine

Why I Hate George Jetson | The Guerrilla Framer

Why I Hate George Jetson | The Guerrilla Framer

In the past decade, the art and framing industry has faced a number of significant challenges. It has experienced the worst economic downturn since the Great Depression, the crash of the housing market, and the proliferation of big-box craft stores. All of these factors have affected the sales and profitability of small independent frame shops […]

5 Tips for Marketing Through Daily-Deal Websites

5 Tips for Marketing Through Daily-Deal Websites

Marketing framing services through daily-deal companies is not for every business, but for those that are thinking about giving it a try, here are a few suggestions. Over the last several years, my shops have used daily-deal marketing to great advantage, and the following list contains some of my company’s success strategies. Daily-deal websites include […]

Finishing with Style

Finishing with Style

In many renovations, framed art is often at the bottom of the design budget. A designer asks that a client purchase the key elements first: flooring, furniture, rugs, window dressing, and decorative mouldings for the walls. These big-ticket items anchor the design aspects of the room and constitute the basis for all future metamorphoses of […]

Pease Pedestals: Displaying Success

Pease Pedestals: Displaying Success

During recent trips to my favorite art gallery and an amazing museum exhibition, I was reminded of how important an artwork’s display is to the overall effect of the art. As I viewed the sculpture collections at this gallery and museum, I noticed how the pedestals on which the artwork rested enhanced my experience of […]

DECOR Expo Atlanta: A Design-World Mainstay Returns to Atlanta

DECOR Expo Atlanta: A Design-World Mainstay Returns to Atlanta

By Christine Schrum If you’ve been in the framing industry for some time, you’ve no doubt heard of or attended DECOR Expo Atlanta. A moulding-world mainstay for decades, the annual event was legendary for its exhibitions, education, special events and, of course, the mingling and connecting with peers. Two years ago, Redwood Media Group CEO […]

The Art of Framing: Put Your Best Face Forward with Your Storefront

The Art of Framing: Put Your Best Face Forward with Your Storefront

By Tara Crichton I love when people stop to look in my store’s front window. The longer they stay, the happier I am. Even better is when they come into the store because they just had to see what else was inside. It means my window is doing its job. Put Your Personality Up Front […]

The Guerrilla Framer: The Power of a Phone Call in Turning Prospects into Customers

The Guerrilla Framer: The Power of a Phone Call in Turning Prospects into Customers

By Paul Cascio Business owners in the framing industry use a variety of creative methods and expend a considerable amount of time, money and attention to generate sales leads. In addition to traditional advertising media, today’s businesses introduce themselves to prospective customers through websites, email and social networking. And well they should, because creating awareness […]

Newsmakers: Fama Art Returns to BolognaFiere in March 2015

Newsmakers: Fama Art Returns to BolognaFiere in March 2015

A multiyear agreement seals the return of the premier event for the world’s top frame manufacturers and their creations, blending technology and use of materials with a keen eye for design and quality. FamaArt, the trade show organized in partnership with FAMA Europe, the European consortium of picture-frame manufacturers, will take place at BolognaFiere in […]

Period Design Series: All About Art Nouveau

Period Design Series: All About Art Nouveau

By Michael Pacitti Inspired by the unruly aspects of the natural world, the Art Nouveau style affected art, illustration, design and architecture from 1890 to 1910. Despite its relatively short span as a popular trend, Art Nouveau made many appearances throughout the decades, including a secondary highlight during the 1970s psychedelic movement. Remember the Grateful […]

Behind the Color Trends

Behind the Color Trends

  By Michael Pacitti Color trends reflect how we live our lives, and our outlook on color has broadened thanks to today’s new technology. Simultaneously, our boundaries between public life and private life have blurred, and our take on privacy has evolved. Some people desire to create a personal territory, away from the hustle and […]

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