custom framing

Why I Hate George Jetson | The Guerrilla Framer

In the past decade, the art and framing industry has faced a number of significant challenges. It has experienced the worst economic downturn since the Great Depression, the crash of the housing market, and the proliferation of big-box craft stores. All of these factors have affected the sales and profitability of small independent frame shops […]

5 Tips for Marketing Through Daily-Deal Websites

5 Tips for Marketing Through Daily-Deal Websites

Marketing framing services through daily-deal companies is not for every business, but for those that are thinking about giving it a try, here are a few suggestions. Over the last several years, my shops have used daily-deal marketing to great advantage, and the following list contains some of my company’s success strategies. Daily-deal websites include […]

Finishing with Style

Finishing with Style

In many renovations, framed art is often at the bottom of the design budget. A designer asks that a client purchase the key elements first: flooring, furniture, rugs, window dressing, and decorative mouldings for the walls. These big-ticket items anchor the design aspects of the room and constitute the basis for all future metamorphoses of […]

DECOR Expo Atlanta: A Design-World Mainstay Returns to Atlanta

DECOR Expo Atlanta: A Design-World Mainstay Returns to Atlanta

By Christine Schrum If you’ve been in the framing industry for some time, you’ve no doubt heard of or attended DECOR Expo Atlanta. A moulding-world mainstay for decades, the annual event was legendary for its exhibitions, education, special events and, of course, the mingling and connecting with peers. Two years ago, Redwood Media Group CEO […]

Your Number One Resolution for 2014: Embrace Your Inner Designer

Your Number One Resolution for 2014: Embrace Your Inner Designer

The start of a new year always brings the opportunity for introspection and review. Beyond the regular New Year goals of extra exercise and better eating—which are rapidly abandoned due to the lack of excitement inherent in extra carrots and reps of burpees—there is real value in looking at your business and trying to see […]

Selling Your Art From A to Z

Passion is an intense motivator. You have chosen a career in art because that is what you are truly passionate about… but passion is the easy part. The difficult part is maintaining the business you love—especially in the toughest of economies—through the proper understanding and appreciation of the art of sales. Having spent more than […]