Tracking the Buzz on Art Licensing

Tracking the Buzz on Art Licensing

Discovering trends in the art licensing business—seeing what’s new and meeting and greeting new contacts—is the main attraction at Surtex® and the Licensing Expo, the country’s two most important shows for art licensing. The 2012 editions of both events were well attended and upbeat, with exhibitors and attendees growing their contact lists and nurturing potential […]

Top 10 Priorities for Marketing That Counts

What makes marketing stand out in a crowded marketplace? Is it the brand or the way it is positioned? Perhaps you have never realized it, but you are a brand unto yourself and everything you do is a reflection of that brand. But realizing that truth is where marketing that really counts begins. Think about […]

Danny Galieote Flips the Script on Figurative Art

Danny Galieote Flips the Script on Figurative Art

While some people spend a lifetime seeking out their one true passion, others are lucky enough to discover their calling early in life and while away the years perfecting it. Artist Danny Galieote (whose oil on canvas portrait At Play surely grabbed your attention on our cover) falls firmly into the latter category. “I was […]

Take an Art-Cation

Ah, vacation. That magical week (or, dare we dream, more) of the year when it’s perfectly acceptable to shed your day-to-day persona and become a totally different person. A totally relaxed person. A person who throws caution to the wind. A person to whom the normal weekday rules do not apply. The person you’ve always […]

Art Is Money (With a Little Help from Borro)

You don’t need us to tell you about the current state of the economy. With all the turmoil the financial system has been embroiled in over the past few years, enterprising entrepreneurs have found that banks aren’t nearly as accommodating as they used to be at issuing loans. But when it comes to securing a […]

12 Mistakes to Avoid

Every successful artist must be doing something right. But knowing where one has gone wrong is equally important. As you map out your own creative milestones, be conscious of the missteps that many artists make—and how to avoid them. 1. Signing your art with just your initials • When you sign your art with just […]

To License or Not to License? That Is the Question…

To license or not to license?” It seems to be one of the eternal questions of emerging and established artists alike, as well as agents, consultants, gallery owners and art dealers. The licensing industry is by no means new, and there have been a number of artists—Andy Warhol, Keith Haring, Jim Shore, Paul Brent, Mary […]

Seven Things a Gallery Owner Doesn’t Want to Tell You

You’re an artist. You’ve created a body of work and you’re ready to see it acquired (read: It’s time to make some money). In most cases, this process begins with finding a gallery willing to dedicate wall space to your art. Even with the proliferation of Websites and social media opportunities for artists, there’s still […]

10 Creative Marketing Ideas That Won’t Break the Bank

Over the 20 years that I’ve been an art dealer, consultant and custom framer, I’ve tried many techniques to attract new customers. Here are the most effective ways to increase awareness and sales and brand your business as your area’s premier art destination. 1. Establish your image Your Website, brochures, business cards and invitations should […]

Comic Relief

Museums. Collectors. Art shows. They’re all staples of the art world. And while comic books might not be the first medium that springs to mind when someone says “fine arts,” the stigma of comics as being the sole province of sci-fi fanboys and the under-12 set has been dissolving for years. The fact that comics […]