10 Creative Marketing Ideas That Won’t Break the Bank

10 Creative Marketing Ideas That Won’t Break the Bank

Over the 20 years that I’ve been an art dealer, consultant and custom framer, I’ve tried many techniques to attract new customers. Here are the most effective ways to increase awareness and sales and brand your business as your area’s premier art destination. 1. Establish your image Your Website, brochures, business cards and invitations should […]

Comic Relief

Museums. Collectors. Art shows. They’re all staples of the art world. And while comic books might not be the first medium that springs to mind when someone says “fine arts,” the stigma of comics as being the sole province of sci-fi fanboys and the under-12 set has been dissolving for years. The fact that comics […]

The Art of Self-Promotion

For many artists, the idea of self-promotion is something to dread, comparable to public speaking on the list of tasks they’d rather avoid. Many artists fear that too much self-promotion could cause them to lose credibility as a serious artist. Those artists couldn’t be more wrong. An artist’s success is directly related to actively getting […]

Wyland Galleries Hops Aboard the GE Luxury Financing Train

When it comes to a secret formula for art gallery success, it’s not just about location, location, location. At least not if the folks at GE Capital have anything to say about it. A behemoth in the consumer financing sector for more than seven decades now, if you’ve ever opted to pay for a big-ticket […]

Daria Bagrintseva—Rebel Without a Pause

Daria Bagrintseva—Rebel Without a Pause

They don’t make a business card large enough to list all of Daria Bagrintseva’s accomplishments. Though she’s best known as a painter, she’s gained acclaim as a photographer, graphic designer and interior designer, too. In the past few years alone, Bagrintseva has shown her work everywhere from her native Russia to Spain, Germany, Italy and […]

The Ins and Outs of How To Sell a Banksy

In 2007, when London-based moviemakers Christopher Thompson and Alper Cagatay made the decision to “acquire” a piece of art by legendary street artist Banksy—whose Space Girl and Bird sold for $575,000 at Bonham’s auction house in 2007—and find a buyer for it, neither of them knew exactly what they were getting into. Having no prior […]

One Man’s Trash is Another Man’s Masterpiece

“Sustainability.” A beautiful buzz word that has been floating around arts and crafts communities for decades, it refers to environmentally-conscious artwork created using material that, to the average observer, may just look like junk. Whether created with scrap metal, old furniture or discarded paint, sustainable art has environmental, economic and social implications—even if, for the […]

Gone Hollywood: Getting Your Art on a Film or TV Set

Ah, Hollywood. The glittering lights, the movie stars, the red carpet galas… For artists who have always harbored a secret desire to break into the film industry, enrolling in potentially humiliating acting classes or buying a camera you might never use are far from being your best options. As someone who has devoted your life […]

Five Tips for Building a Thriving Gallery Business

When it comes to running a successful art gallery, the formula isn’t as simple as “location, location, location.” Like the subjective nature of the art form itself, there is no one easy solution for building a business that thrives. “We don’t believe that one single strategy is the silver bullet for success,” says Cristi Smith, […]

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